"Domestic consumer-goods brands are gaining market share faster than foreign companies in China as they move quickly to launch products and marketing campaigns that appeal to the country’s more than 1.3 billion consumers ..."
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Consumer and technological trends in China
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Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by
Leona Ungerer
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"Big brands are showering Chinese customers with discounts and promotions to preempt any potential negative press as World Consumer Rights Day rolls around ..." 
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"Consumer behaviour, the media landscape and the advertising ecosystem are all very unique here", he stated, adding that this also explained why so few foreign companies had succeeded in the Chinese digital ..."
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"International app developers and tech brands are set to be affected, as China tightens restrictions on foreign-owned publishers in a crackdown on online content ..."
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"Chinese retailers, trying to appeal to shoppers who prefer goods made overseas, choose brand names that sound foreign, even if they don’t make sense in a foreign language ..."
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"Suspension of console ban will pave the way for games companies to enter the country's $14bn market ..."
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