Consumer and technological trends in China
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Consumer and technological trends in China
Of course technology plays a key role in the world’s (expected) largest consumer market!
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From Gucci’s Sims 4 collaboration to Louis Vuitton’s earphones, how to win over millennials and Gen Zers

From Gucci’s Sims 4 collaboration to Louis Vuitton’s earphones, how to win over millennials and Gen Zers | Consumer and technological trends in China | Scoop.it

"From collaborations to creating new, more relevant products, luxury brands are on the hunt to winning over millennials and Gen Zers ..."

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How Swarovski is winning over Chinese customers on WeChat 

How Swarovski is winning over Chinese customers on WeChat  | Consumer and technological trends in China | Scoop.it

"Swarovski spent the Christmas holiday gunning for Chinese customers on WeChat ..."

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Do Chinese consumers care about sustainable fashion?

Do Chinese consumers care about sustainable fashion? | Consumer and technological trends in China | Scoop.it

"Brands are receiving opposing signals on whether Chinese consumers want sustainable luxury products or not. Jing Daily sorts it out ..."

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