"In the past, a higher fertility rate in China’s rural areas compensated for a low rate in its cities – but demographers say that is no longer the case ..."
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Consumer and technological trends in China
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Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by
Leona Ungerer
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"E-commerce is growing rapidly in China — and although demand from cities isn't growing any further, consumers in rural areas are just getting on-board ..." 
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"The pilot-less 'air taxis' from EHang can carry up to 150 kilos (331 pounds) of goods per flight and send them to remote and mountainous areas, according to their manufacturer ..."
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Alibaba and JD.com have figured out clever ways of reaching shoppers, no matter how far away from cities they are.
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