Nike just made this remarkable farewell ad to Kobe Bryant in China, where he's revered | Consumer and technological trends in China | Scoop.it
From www.adweek.com - April 11, 2016 12:28 AM

"Love him or hate him, Kobe Bryant is a legend. In China, they mostly love him—he's made a concerted effort, with Nike, to reach out to his Chinese fans over the past decade. And the Chinese have responded with adulation all but unmatched for American sports stars ..."