Consumer and technological trends in China
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Consumer and technological trends in China
Of course technology plays a key role in the world’s (expected) largest consumer market!
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China’s FMCG recovery is well on track

China’s FMCG recovery is well on track | Consumer and technological trends in China | Scoop.it

"Growth of 3.1% in 2021 is likely to be followed by a healthy increase in spend this year, as retailers and platforms continue to evolve their models ..."

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China’s influencer fatigue is real. What should brands do? 

China’s influencer fatigue is real. What should brands do?  | Consumer and technological trends in China | Scoop.it

"What should brands do to stand out in a marketplace crowded with influencers? ...."

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How luxury brands can use user-generated content in China | Jing Daily  

How luxury brands can use user-generated content in China | Jing Daily   | Consumer and technological trends in China | Scoop.it

"We interviewed three experts in the UGC field who provide suggestions on how brands can take advantage of the growing desire of Chinese consumers to share content ..."

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How China's shopping malls survive and thrive in the e-commerce age 

How China's shopping malls survive and thrive in the e-commerce age  | Consumer and technological trends in China | Scoop.it

"The future of brick and mortar "shopping" is now in China ..".

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The secret to successful e-commerce in China - Marketing China

The secret to successful e-commerce in China - Marketing China | Consumer and technological trends in China | Scoop.it

"E-commerce now represents 15.5% of total retail sales in the whole of China. China’s ecommerce market remains the largest and most lucrative in the world, with over 800 million Chinese now connected online and 350 million middle class consumers actively engaging in e-retail purchases, there is no denying the potential for international brands. The National …"

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Made by China: Luxury outlet mecca Shanghai Village has major goals for local brands | Jing Daily

Made by China: Luxury outlet mecca Shanghai Village has major goals for local brands | Jing Daily | Consumer and technological trends in China | Scoop.it
Shanghai Village's boutique Chuang x Yi brings Chinese consumers looking to support local designers both ermerging labels and known names like Ji Cheng and Babyghost.
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China tops world fintech rankings

China tops world fintech rankings | Consumer and technological trends in China | Scoop.it

"China has outpaced London, New York and Silicon Valley to become the world's undisputed global fintech leader, according to a report by DBS and Erns ...."

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Cool Asian fashion brands challenge Western labels

Cool Asian fashion brands challenge Western labels | Consumer and technological trends in China | Scoop.it

"Fashion brands from South Korea, China and Japan are becoming serious rivals of their Western peers as Asian consumers become increasingly confident in their own style and take pride in buying home-grown labels ..."

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Year of the Monkey: Top categories Chinese consumers plan to spend more money on

Year of the Monkey: Top categories Chinese consumers plan to spend more money on | Consumer and technological trends in China | Scoop.it

""In January 2016 Sedgwick Richardson conducted a market study capturing the feedback of some 350 people in Shenzhen and Hong Kong. Among them equal-size groups of Chinese, Hong Kong and international respondents. According to our findings, in the Year of the Monkey ‘Travel’, ‘Sport & Fitness’ and ‘Eating & Dining’ are on the top of Chinese and international consumers’ minds when it comes to spending more money.

 

Click for more details on which industries can expect a happy year of the monkey and which ones may suffer."

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China's 500m middle class consumers| warc.com

China's 500m middle class consumers| warc.com | Consumer and technological trends in China | Scoop.it

"Within the next ten to twenty years there will be 500m middle class consumers in China, according to Jack Ma, and there will be huge opportunities for smaller Western brands to gain a foothold in this market  ..."

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'Made by China' is what Chinese consumers want now - Business Insider

'Made by China' is what Chinese consumers want now - Business Insider | Consumer and technological trends in China | Scoop.it

"International companies are wary as China's middle classes turn to cheaper clones made by domestic brands originally designed overseas ..."

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Five stereotypes about Chinese luxury consumers debunked - The Business of Fashion

Five stereotypes about Chinese luxury consumers debunked - The Business of Fashion | Consumer and technological trends in China | Scoop.it

"China’s luxury consumers have been dissected and discussed time and again by global retail brands aiming to tap their growing spending power ..."

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Understanding China's social credit system and what it means for consumers 

Understanding China's social credit system and what it means for consumers  | Consumer and technological trends in China | Scoop.it

"China's social credit system might not be as bad as portrayed in the western media says digital trend consultant Anna Seidel. ..."

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Top mistakes luxury brands are making with China’s Gen Z 

Top mistakes luxury brands are making with China’s Gen Z  | Consumer and technological trends in China | Scoop.it

"China's Generation Z segment is remarkably different from its previous generation. Here are some mistakes that luxury marketers need to avoid when targeting this group ..."

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Chinese thirst for bottled water benefits Nestlé | WARC

Chinese thirst for bottled water benefits Nestlé | WARC | Consumer and technological trends in China | Scoop.it

"China’s bottled water market is dominated by local brands, but a growing number of health-conscious and aspirational consumers have developed a taste for imported mineral water, which is a boon for international brands ..."

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As China piles on debt, consumers seek a piece of the action

As China piles on debt, consumers seek a piece of the action | Consumer and technological trends in China | Scoop.it

"Mortgage and credit card balances are surging, helping Chinese households reach the middle class but adding to the country’s borrowing binge ..."

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Chinese shoppers go mobile | LBBOnline

Chinese shoppers go mobile | LBBOnline | Consumer and technological trends in China | Scoop.it

"Mobile devices are revolutionizing shopping in China and brands that embrace mobility as a primary marketing platform could potentially double or triple their sales in the short and medium term, according to research by creative and digital communications agency Draftfcb China ..."

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'Two potential buyers' for McDonald's China - Business - Chinadaily.com.cn

'Two potential buyers' for McDonald's China - Business - Chinadaily.com.cn | Consumer and technological trends in China | Scoop.it
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Ten digital marketing trends in China - Marketing China

Ten digital marketing trends in China - Marketing China | Consumer and technological trends in China | Scoop.it

"This article is for Marketers that want to learn more about the Digital marketing in China. You will find the top 10 trends in Digital marketing that you should know …"

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The modernization of the Chinese consumer - McKinsey Greater China

The modernization of the Chinese consumer - McKinsey Greater China | Consumer and technological trends in China | Scoop.it

"The eyes of the world are on the Chinese consumer. Cooling economic growth, a depreciating currency, and a gyrating stock market are making political and business ..."

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Why foreign brands have to figure out China all over again

Why foreign brands have to figure out China all over again | Consumer and technological trends in China | Scoop.it

"The days of easy growth are over in China. The game has gotten trickier precisely because China's consumers have gotten savvier ..."

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What a falling yuan means for consumers outside China - CTV News

What a falling yuan means for consumers outside China - CTV News | Consumer and technological trends in China | Scoop.it

"The global impact of a decline in the yuan will take a while to play out, but possible winners and losers are already emerging ..."

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Marketers target Chinese commuters: News from warc.com

Marketers target Chinese commuters: News from warc.com | Consumer and technological trends in China | Scoop.it

"Chinese smartphone users interact with mobile ads three times more on a daily basis than their American counterparts, according to new research which also identifies an opportunity to target them with ads during their commute to work ..."

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