Consumer and technological trends in China
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Consumer and technological trends in China
Of course technology plays a key role in the world’s (expected) largest consumer market!
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The ‘He economy’ is luxury’s next big thing

The ‘He economy’ is luxury’s next big thing | Consumer and technological trends in China | Scoop.it

"China’s male luxury consumer market is changing, but it’s also becoming more nuanced. Jing Daily looks at some ways to decode this booming category ..."

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Meet Hellobike, the scrappy latecomer to China’s bike sharing market - Tech News | The Star Online

Meet Hellobike, the scrappy latecomer to China’s bike sharing market - Tech News | The Star Online | Consumer and technological trends in China | Scoop.it

"While big players like Ofo and Mobike focused on first-tier cities and some second-tier ones, Hellobike saw an untapped opportunity in third-tier cities and went for it ..."

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China’s ‘little fresh meat’ teen male heartthrobs milk their fame to sell fashion and beauty products to young women

China’s ‘little fresh meat’ teen male heartthrobs milk their fame to sell fashion and beauty products to young women | Consumer and technological trends in China | Scoop.it

"Known as ‘little fresh meat’ for their soft, feminine features and cute personalities, Chinese teenagers who make their name on TV talent shows are hot properties because of their enormous fan bases ..."

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China’s seven wealthy consumer types

China’s seven wealthy consumer types | Consumer and technological trends in China | Scoop.it

"In China's rapidly evolving economy, not all high net worth individuals are the same. In fact, there are many "types" that luxury brands must account for ..."

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Young Chinese consumers wary of Australian brands: Credit Suisse expert | afr.com

Young Chinese consumers wary of Australian brands: Credit Suisse expert | afr.com | Consumer and technological trends in China | Scoop.it

"A rise in Chinese nationalism in certain consumer segments means Australian brands have to work hard to prove their points of difference ..."

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