Consumption Junction

The Future Retail Showroom in not a place. It´s your stream of content 

Absolutely a huge trend. Recent NRF show in NYC, curated commerce was very popular topic. Not only are brands and websites positioning themselves, newcomer companies are starting to prepare platforms to facilitate the creation of curated commerce. For example, Dell unveiled a special curated commerce project that will provide the platform for others to enable curated commerce on their website.

Fashion SKU curation is the solution to reduce consumer anxiety: A search for ‘black dress’ in Clothing & Accessories on Amazon.com brings back 65,529 results! For consumers, this large number of choices can lead to confusion, exhaustion and dissatisfied purchases, or worse, no purchase at all."

I haven't read this article but I knew right away, when I saw the title, that it was a valuable subject.  I think that if more business people knew who much curation helps their 'don't have time' problem, they'd really be enthusiastic about it. 

There's a tendancy, I believe, among business owners to think that people who read their blog, or website (or any other content) expect it to be Pulitzer Prize quality.  I don't think that's true at all.  Nor do customers expect a LOT of content.  They just want to know what the business owner thinks and (in many cases) what they're 'up to'.

Curation makes it so easy for business owners to give them that info.

Add curation in with mobile video and travel blogging and I think you've got a winning combination.