Consumption Junction
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Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Curated by Deanna Dahlsad
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Update: European Union Rules on Digital Item Sales | The Etsy Blog

Update: European Union Rules on Digital Item Sales | The Etsy Blog | Consumption Junction | Scoop.it
Get the latest news on value-added tax (VAT) rules affecting Etsy shops selling digital items to buyers in the EU.
Deanna Dahlsad's insight:

An excellent solution provided by Etsy.

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Sellers Choice 2015: Merchants Rate Top Online Marketplaces

Sellers Choice 2015: Merchants Rate Top Online Marketplaces | Consumption Junction | Scoop.it
Over 12,000 sellers rated the online marketplaces on which they sell in the sixth annual Sellers Choice Awards for Marketplaces, and the 2015 results are now in. In addition to rating marketplaces on a variety of criteria such as profitability, sellers also left detailed comments about the joys and pitfalls of selling on each venue. Read the full results of the 2015 Sellers Choice Awards and see how the marketplaces you use fared!
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You Can Explain eBay's $50 Billion Turnaround With Just This One Crazy Story

You Can Explain eBay's $50 Billion Turnaround With Just This One Crazy Story | Consumption Junction | Scoop.it

Back in the middle of the last decade, eBay, the massive auction site, was in trouble.


Between 2005 and 2007, its stock price was cut in half and its market cap shrank by $30 billion.


In October 2007, eBay admitted that Skype, a company it had acquired for $2.5 billion two years earlier, was actually worth less than half of that.

During the third quarter of 2007, eBay lost money for the first time as a public company.


Meanwhile, it was becoming clear that despite a massive early lead, eBay was going to miss out on China’s e-commerce boom. In the United States, Amazon was quickly becoming the "Everything Store," thanks to smarter branding and superior technology.


After years of astonishing growth, the site was beginning to feel decidedly downmarket – a dotcom relic.

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Online Selling Trends 2014: Challenges and Opportunities

Online Selling Trends 2014: Challenges and Opportunities | Consumption Junction | Scoop.it
Once a year we consult with leaders in ecommerce to learn about the latest trends and the issues on the minds of merchants.
Deanna Dahlsad's insight:

GoDaddy (ick( SVP of Productivity Apps Steven Aldrich says, "Continued consolidation of buyers to the biggest marketplaces Amazon and eBay - they were the top two ecommerce destinations during the holiday shopping period. To grow, it will be necessary to have a presence on one of those sites or put significant effort to create sustainable traffic to your own online presence."


I think this needs some clarification; including a link to such a fact. Even if the statement is true, there are other issues.


Both marketplaces carry just about everything, yet are these sites the most important places to be if you have a niche product?


For example, sellers of art, antiques, vintage items, custom pieces, etc. have already found sites like Etsy -- which does not cater to the big brands & box stores -- to bring more sales via more targeted shoppers.


Boutique brands and indie shops shoot themselves in the foot by being at such mainstream marketplaces as Amazon & Ebay.


Bigger isn't always what it seems.

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Is Martha Stewart eBay's Answer to Etsy?

Is Martha Stewart eBay's Answer to Etsy? | Consumption Junction | Scoop.it
Could eBay see Martha Stewart as its answer to Etsy? eBay is promoting handcrafted and American made goods on its site with the help of the iconic Martha Stewart brand, including an email campaign sent to eBay shoppers this week.
Deanna Dahlsad's curator insight, November 14, 2013 1:37 AM

The kicker is the products are handpicked each month by the editors of Martha Stewart Living.

Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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