Consumption Junction
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Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Curated by Deanna Dahlsad
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Vendo's View: Top 5 Converting States (and the 5 Worst)

Vendo's View: Top 5 Converting States (and the 5 Worst) | Consumption Junction | Scoop.it
The presidential race is bringing endless analysis of the differences between states. One difference the media hasn’t focused on is conversion rates. In this Vendo’s View we’re looking at states.

Which are the top converting states? Which convert worst? We analyzed a year’s worth of data to find the answers.
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Not Happy with Your Email Metrics? Include a Coupon

Not Happy with Your Email Metrics? Include a Coupon | Consumption Junction | Scoop.it
Marketers are seeing far more success with emails that include coupons vs. those that do not. Research finds that such communications increase open, click and transaction rates, as well as revenue per email.
Deanna Dahlsad's insight:

Surprise! Consumers want to open an email that has something in it for them.

Deanna Dahlsad's curator insight, March 23, 2014 7:06 PM

It's still direct marketing, y'all.

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4 Ways To Win At Business By Playing Games All Day Long - Forbes

4 Ways To Win At Business By Playing Games All Day Long - Forbes | Consumption Junction | Scoop.it
4 Ways To Win At Business By Playing Games All Day Long
Forbes
No, not by getting to the next level of Angry Birds or Candy Crush, but by improving products, processes, innovation, and customer engagement by leveraging gamification principles.

Via Francisco Teixeira
Deanna Dahlsad's insight:

A new way to talk about the business & customer service classics.

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Study: Only 1% of Facebook 'Fans' Engage With Brands

Study: Only 1% of Facebook 'Fans' Engage With Brands | Consumption Junction | Scoop.it

If there's an overall caution, it's against, in the words of Ms. Nelson-Field, "putting a disproportionate amount of effort into engagement and strategies to get people to talk about a brand, when you should be spending more time getting more light buyers."

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Lingerie News Round-Up

Lingerie News Round-Up | Consumption Junction | Scoop.it

Julianna Rae has put out an infographic about how many people are sleeping in the nude. If those numbers are true, I guess that means that the the 30 billion dollar lingerie market is due to the sales of playwear and daywear, not sleepwear. (Hmmm, maybe if they brought nylon and more vintage style nightgowns back...)

Deanna Dahlsad's insight:

Other news includes the closing of 18 Saudi lingerie stores.

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Rescooped by Deanna Dahlsad from Community Managers
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An Autopsy of a Dead Social Network | MIT Technology Review

An Autopsy of a Dead Social Network | MIT Technology Review | Consumption Junction | Scoop.it
Following the collapse of the social network Friendster, computer scientists have carried out a digital autopsy to find out what went wrong.

Via Jordan Sanders
Deanna Dahlsad's insight:

What I find most interesting about this is the fact that the issued noted are exactly the same for real world businesses, including retail; however, the data is easier to obtain in the digital world, as opposed to ethographic research.

Jordan Sanders's curator insight, February 28, 2013 10:53 PM

An interesting read - explains the reasoning behind a social networks collapse - using the case study of Friendster and its decline. #cmgr #cmgrchat

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Understanding the Domain Validation Change | eBay Partner Network Blog

Understanding the Domain Validation Change | eBay Partner Network Blog | Consumption Junction | Scoop.it

"Starting today, we’re launching a pilot of sorts that will allow partners to promote eBay on any site in a manner that fits within the spirit of our Code of Conduct."

Deanna Dahlsad's insight:

Among other things, eBay affiliates may now use social media to share their affiliate links.

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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.