The future of voice AI is here, promising more efficient and intuitive user experiences, especially within healthcare.
In this episode, Israel Krush, CEO at Hyro, dives into the essence of why our current digital helpers often miss the mark and how Hyro is part of a burgeoning revolution that's reshaping our expectations of technology. Martin and Israel explore not just the frustration that comes with customer service encounters, but also the incredible potential and the complexities behind making conversational AI that can truly understand and respond to us in natural language. Israel talks about Responsible AI in practice, delve into the upcoming regulations, and consider how Hyro is addressing the pressing need for efficiency and improved patient experiences in healthcare call centers.
So, whether you're a healthcare professional, tech enthusiast, or just intrigued by the seamless blend of AI and everyday life, you won't want to miss this conversation.
Master Urgent Care Digital Marketing! This beginner-friendly guide explores 6 key strategies & provides actionable tips to attract new patients and grow your practice. Learn SEO, content marketing, and more!
In 2020, preventive cancer screenings plummeted by as much as 94%, leading to what the National Cancer Institute estimates to be 10,000 excess deaths from breast and colorectal cancer alone. With the worst of the pandemic over, patients are going back to in-person appointments and there’s an urgent need for…
On today's podcast episode (part 1), we discuss why consumers are using GenAI to look up health information, how physicians feel about it, and how this stacks up against other health-related internet searches. Tune in to the discussion with our analyst Rajiv Leventhal.
Leveraging Content to Cut Through the Noise Crafting a compelling brand story has never been more important for companies looking to differentiate themselves and capture the attention in an increasingly crowded and noisy market. Effective brand storytelling can humanize your technology, build trust
Explore cutting-edge strategies for healthcare digital marketing in 2024. ✔️Learn how to boost online presence for hospitals, and healthcare companies with effective digital marketing techniques.
This report features the findings from our third annual State of Healthcare Content Marketing Report. As the industry’s foremost benchmarking study focusing on content marketing, this report covers insights and takeaways designed to inform and optimize your content strategy.
C. Todd Livengood's insight:
"Everybody’s doing it—or will be soon.The use of content marketing is now near universal. In 2017, more than 8 in 10 (83%) said their organization uses content marketing compared to 69% the previous year. An additional 14% said they plan to employ content marketing this year — leaving only 3% who are not using content marketing and have no plans to start."
Content marketing may be less effective today, but you can ensure your content remains vibrant.
C. Todd Livengood's insight:
You've heard that the "cream rises to the top." That certainly applies to content. Focus on producing quality content that is timely and relevant to your audience. In the final analysis, quality reins over quantity.
"Influencers are busy people. They get tons of proposals from different brands every day. So it’s no surprise that marketers face a big challenge in trying to attract and engage them.
C. Todd Livengood's insight:
Here's some good insight into finding the right match and metrics for your influencer marketing investments.
Join Phelan from Seymour Digital Media and special guest Ashley from WriterGal Marketing as they delve into the ethical use of AI in content marketing. This episode explores how artificial intelligence can be a powerful tool for content creators, enhancing efficiency without replacing the human touch. Discover practical insights on integrating AI responsibly into your marketing strategies, learn about the potential risks of AI dependency, and understand the crucial role of human oversight in AI implementations. Whether you're a seasoned marketer or just starting out, this conversation will equip you with the knowledge to use AI ethically and effectively.
Chapters: 00:00 - Introduction to the Episode 05:00 - AI's Role in Enhancing Productivity 10:00 - Practical Uses and Limitations of AI 15:00 - Ethical Implications of AI Usage 20:00 - AI's Impact on the Marketing Industry 25:00 - Concluding Thoughts and Advice
In this video on Top 20 Digital Marketing Interview Questions 2024,we've compiled a comprehensive guide to help you ace your digital marketing interviews. Explore key industry concepts, strategies, and trends to confidently answer questions on SEO, social media, analytics, and more.
Want to boost the online presence of your medical practice to acquire more patients and enhance your reputation? Then you need to implement a medical SEO strategy to rank your practice’s website higher on search engines like Google and Bing.
Stay ahead of the game with insights on Google's March 2024 core update. Our hosts, Cardinal’s Chief Growth Officer, Lauren Leone and VP Earned and Owned Media, Rob Sauter, dive into the spam targeting update and explore its impact on healthcare marketing.
In this episode, you’ll get tactical advice on content evaluation and learn how leading teams are adapting, prioritizing quality over shortcuts. Join the conversation on Google's mission to elevate user experience through quality-driven search results.
On today's podcast episode (part 2), we discuss how doctors are using GenAI to deliver healthcare, how patients feel about it, and why you may climb into a large AI-driven box for your next primary care visit. Tune in to the discussion with our analyst Rajiv Leventhal.
Most of the marketing world's views about generative AI - what it can and can't do and the ethics of using AI - seem one-sided and uncritical. We're getting it wrong. But here's what we can do.
Social media marketing in the healthcare industry has proven effective and powerful, especially in recent years, because of the increasing number of people using the internet. According to The National Library of Medicine,
Getting busy executives, clinicians, and internal thought leaders on-camera is hard. The team at Jennings use a unique “Dance Dad Approach” to not only meet the interviewees where they are, but to put them at ease when the cameras start rolling. The result is multiple video assets from a single session.
C. Todd Livengood's insight:
“Meeting them where they are immediately puts them at ease,” explained Dunlop. “Because now you are not taking them away from something that is important to them. Instead, we are inserting ourselves into an open part of their day.”
Discover which content and technical characteristics your healthcare site needs in order to rank well on Google.
C. Todd Livengood's insight:
"...if you’re able to deliver pieces that are detailed, authoritative, and easy to read, then you’ll have a much higher chance of ranking well on Google."
A recent Google report says that 1 in every 20 searches around the world are now health related. According to an other research, 68% of these searches…
C. Todd Livengood's insight:
A majority of healthcare related searches are now conducted on mobile devices, solidifying the need to implement a mobile-optimized marketing approach and strategy.
Pharma marketers and healthcare communicators need incorporate these methodologies in their planning practice if they want to maximize the role of technology in making people feel better and demand new accountability for promoting empathy across the industry. Sponsored content by Imre
C. Todd Livengood's insight:
“When they spend up to 60 percent of their time inputting information into electronic medical records, clinicians don’t get to spend as much time with patients...” Healthcare marketers can help temper this trend by promoting patient engagement.
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