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Developing a personalization strategy for your website requires more than just a good ontology and some sophisticated algorithms (although those definitely help).
Website segmentation: Creating segments that take customers through different navigation paths
Behavioral targeting: Matching marketing messages to customers whose behavior implies interest in a product or service
Recommendation engines: Showing related products (or content, in the case of publishers) based on purchase history or past site visits
Content customization: Dynamically serving content based on past browsing behavior
Website segmentation: Creating segments that take customers through different navigation paths
Behavioral targeting: Matching marketing messages to customers whose behavior implies interest in a product or service
Recommendation engines: Showing related products (or content, in the case of publishers) based on purchase history or past site visits
Content customization: Dynamically serving content based on past browsing behavior
