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Storytelling, for some, can be the secret sauce to luring in and keeping readers on your blog.
And if you think about it, it makes sense. Blogging is about forming a connection with readers, and storytelling is a way of honing in on this connection. It’s important to give your readers something — or someone — to care about. Furthermore, the narrative form is relatable to any reader, so here’s why storytelling works for enticing (and keeping) an audience:
[Image credit: Shutterstock]
