Originality Is Content Marketers' Greatest Challenge | Content on content | Scoop.it
From www.emarketer.com - November 20, 2012 3:31 PM

Survey: As content marketing increases, so do the challenges

 

SUMMARY: According to a Curata report, 87% of B2B marketers use content marketing -- up from 82% in 2011 -- and it leads all other tactics. But only 43% of respondents felt their content curation efforts had been successful by their own standards of measure. Creating original content and finding time to do it were by far the most prominent challenges cited by marketers.

 

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