Using virtual rewards and status — also known as game mechanics (or funware) — to increase website engagement.
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Scoop.it!
You and I are created as emotional beings. We fear. We hate. We love. We laugh. We want. We feel. Feelings have a lot to do with your decisions - especially quick ones. Ones made when browsing the internet.
Conten helps building: Loyalty Trust Familiarity Likeability Word of Mouth Branding 
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