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However, with Instagram’s timeline now also algorithmically sorted and the aforementioned growth in engagement with video on the platform, it’s likely that these engagement rates will continue to rise.
It’s important to note that having a successful Instagram video strategy does not mean you’ll be able to directly transplant it to other networks. Although there are some elements that will cross over, and if the video itself is unique enough it will take off regardless, Instagram is very much its own place.
There will be differences from platform to platform, so assuming that the videos that you produce for your Facebook page will be immediate success on Instagram is a bad idea.
We took a closer look at Instagram videos in Spike to see what the most successful videos on the platform have in common....
Via Jeff Domansky
Five crucial elements of success for video on Instagram, from using captions to tell a story, to watermarking your clips.