cross pond high tech

One flying car seems absurd; Larry Page has three.

He started with Cora, a two-seater flying taxi, then added a sporty flying boat called Flyer, both developed by a company called Kitty Hawk. And last week, The Vergediscovered a third: Opener, which just came out of stealth mode. There was no mention of the Google co-founder in the startup’s announcement, but when confronted with evidence of Page’s involvement, Opener quickly issued a press release admitting it.

Flying cars (more formally known as eVTOLs — for electric vertical takeoff and landing) are the electric scooters of aviation. Everyone from Uber to Airbus is working to build the lightweight aircraft and the aerial networks they will require, to say nothing of a host of well-funded startups, including Joby in the US, Volocopter in Germany, and China’s EHang.

Kitty Hawk and Opener are based just a few buildings away from each other in Palo Alto, California, but have almost no contact. In fact, their CEOs have to compete for Page’s attention and funding, according to multiple sources close to the companies.

Workers at Kitty Hawk and Opener don’t know whether Page is simply hedging his bets with multiple aircraft, or embarking on a bold attempt to corner the market for flying cars as it emerges. The reason for multiple companies may be even more prosaic: the leaders of each project reportedly can’t stand each other. Regardless, Page now controls three of the world’s most advanced flying car projects, ahead of rivals like Joby, Uber, and aerospace giant Airbus, whose vehicles remain largely experimental.