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Price and shipping might not seem like the traditional remit of a user experience team, but they should be.
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If you look at it from a customer perspective, there's no mystery to the success of the iPhone: it fits your life better. It only seems mysterious when you can't understand why someone would choose a slower processor, smaller screen and fewer megapixels. The mystery comes from measuring the wrong metrics and, indeed, trying to measure intangibles which can't be calculated in a spreadsheet.
