Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Tablets have killed the netbook market and are fast transforming the traditional PC.
Apple's iPad gets most of the credit for that, but the tablet computer was not Steve Jobs' idea. Tablets actually began decades before the iPad was launched in 2010.
Look at all the previous attemps including the Newton, the Palm Pilot, ... 
Mary Francia's comment,
June 3, 2013 1:02 PM
They also missed Philips Nino in 1999 and the home tablet and the medical tablet..... we certainly helped a lot on working out the bugs and getting the market read
Sign up to comment
|
Scoop.it!
According to Asymco's Horace Dediu, Samsung is blowing all the companies away in advertising.
But advertising isn't Samsung's only marketing expense. It also has big, crazy launch parties and promotional discounts.
If you look at Samsung's full marketing expenses, you get a better idea about the incredible amount it cost Samsung to become the world's biggest smartphone company.
Peixin hu's comment,
August 17, 2013 5:03 AM
I think the reason why Samsung's success in recent years partly because they establish a good brand image. First of all, Samsung have Stylish appearance compare with other brands also attracting the attention of young people. Second, we can see Samsung show up in a variety of activities, newspapers even all kinds of ball games, so that the different age’s group and different interests of the people can concern them.
's comment August 22, 2013 3:58 AM
From this chart, we could see that the tendency of Samsung’s budget increases greatly year by year, now Samsung has been the largest company of investing in marketing advertising. Despite its successful advertising, Samsung also spend a lot of money on promotional campaign to attract customers. As for Samsung, it is an admirable company, its products are popular in Asia and Europe countries. In my personal opinion, advertising is like a dialogue between the company and the consumers, and it can be a good method for communicating the features of a product or service in a way that will motivate customers to purchase it. In the intensely competitive market, to be closer to the consumers to figure out their desires and interests are critical for the smartphone company. This is one of the reasons for Samsung’s big success. Thanks.
Abbey 's curator insight,
April 7, 2014 5:36 PM
As shown in the digram Samsung's Marketing expenses are far, far higher than any of the of the other brands shown. Considering Samsung is one of the largest smart phone companies in the world, large marketing campaigns and promotional parties etc contribute immensely to the success and impression of the brand received by consumers. Considering Coca Cola is such a huge brand and marketed hugely worldwide, yet is still way behind what Samsung is spending, really shows in comparison to other developed brands how huge Samsung's Marketing really is.
I am quite surprised at how large the gap is between Apple and Samsung as i always considered them reasonably close competitors in the smart phone industry. |
Interesting history, that misses a few iconic devices such as IBM's Simon, Eo's Personal Communicator, or the General Magic / Sony's Magic Pad...