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Are you utilizing content creation tools and other resources to enhance your content Marketing Strategy?
A few months ago, we shared with you What You Need to Know About Content Marketing. And shortly there after we followed that up with An 8-step Content Strategy that Works. Now it’s time to take it a step further and share some of the content creation tools and resources to help you hit the ground running with your content creation strategy....
Jeff Domansky's insight:
Useful content creation tools and resources to amp up your marketing strategy from George Gill. 
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Content creation and content curation both serve very different purposes. The former is self-promoting, while the latter is cross-promoting. Don’t limit yourself to just one, or you’ll miss out on valuable opportunities from the other.
To clarify, ‘created’ content is original – solely produced and owned by you. Every piece of content you create represents your company’s unique expertise, products, services, insights, and opinions. ‘Curated’ content is generated from external sources outside of your company that you share with your audience. It should be relevant and useful to your target audience and demonstrate that you recognise the value that other companies bring to your industry, or areas of relevant interest.
Attainting the optimum balance between generating both created and curated content campaigns will depend on what you’re hoping to achieve – be it greater brand awareness, higher search rankings, optimal social engagement, or more conversions. Knowing the differences and usefulness of each type of content will help you make the right decision when developing your next content strategy – so here’s what you can achieve with each approach....
Jeff Domansky's insight:
Tips on content curation and best practices.
Jeff Domansky's curator insight,
August 11, 2017 9:48 AM
Tips on content curation and best practices.
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If we could be more productive, we can get a lot more done, right? Well, that’s how I see it.
I’m always interested in finding new ways to become even more productive and get as much done as possible, as efficient as I can, allowing me to progress onto the next thing on my to-do-list.
In this article, I’ll be sharing 10 brilliant content curation tools that will make you much more productive. In no particular order, these are my favourite tools for content curation....
Jeff Domansky's insight:
Become super productive with these 10 content curation tools. Top tools that will turbocharge your social media profiles with high-quality trending content.
Jeff Domansky's curator insight,
August 11, 2017 2:55 AM
Become super productive with these 10 content curation tools. Top tools that will turbocharge your social media profiles with high-quality trending content. 
Tommy Landry's comment,
August 11, 2017 12:04 PM
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In these sections I analyze each one of these three groups, by highlighting key elements in each group by defining what they mean (DEF), why they are important for a curator to have (WHY) and how they can be cultivated (HOW).
Here I analyze the key General Traits that make up the profile of a professional content curator. - Curiosity - Subject-Matter Expertise - Strong Ethics - Transparency  - Disclosure - Empathy - Personal Voice - Pattern Recognition - Organization -Attention to Details - Being Systematic - Patience...
Jeff Domansky's insight:
Robin Good on the traits of a great curator.
Jeff Domansky's curator insight,
August 5, 2017 11:11 AM
Robin Good on the traits of a great curator.
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Which are the key traits, the skills and the know-how required to be a professional content curator?
I have identified three groups of elements that characterize the profile of professional digital content curators: - General Traits - Communication Skills - Technical Know-How
For each one of these, I have highlighted key elements by defining what each one means (DEF), why it is important for a curator to have (WHY) and how it can be cultivated (HOW)....
Jeff Domansky's insight:
Robin Good continues his excellent series on curation. Recommended reading. 9/10
Jeff Domansky's curator insight,
August 5, 2017 10:47 AM
Robin Good continues his excellent series on curation. Recommended reading. 9/10
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From
medium
To gain readers’ attention and trust it is evidently not enough to create a top 10 tools list by searching on Google and then picking the best items from existing lists, or to pull together a few interesting article titles on a topic with their introductory paragraphs.
Jeff Domansky's insight:
Robin Good explores content curation's value and best practices.
Jeff Domansky's curator insight,
July 19, 2017 11:21 PM
Robin Good explores content curation's value and best practices.
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Imagine if an art museum contained every single painting created over a hundred-year period. It wouldn’t be much fun to visit, right? Hundreds of thousands of images, of wildly varying quality, without organization or context? It would be like a Google image search crossed with a garage sale.
Jeff Domansky's insight:
Why content curation matters and some tips and tools to help you curate.
Jeff Domansky's curator insight,
July 19, 2017 11:08 PM
Why content curation matters and some tips and tools to help you curate.
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My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
Jeff Domansky's insight:
John Jantsch shares is weekend content search tools and tips.
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I once spent a week speaking at three different conferences that focused on one of the favorite themes of events around the world: how to have great ideas. Often it seems that there are only two things the world tells you about ideas: you should have more of them and they should be more creative. We dedicate entire conferences to better ideas and read best-selling books to inspire more of them. Yet over time, the sad truth is that the only thing most of us do better than coming up with ideas is routinely squandering them, with bad or no execution. Why do we fail to execute well on our best ideas so often? More importantly, what would it take to change that pattern?...
Jeff Domansky's insight:
Curate makes the case for curation. The key to transforming how much value you get from your ideas? Stop focusing on having more of them. Curation can turn good ideas into great execution.
Jeff Domansky's curator insight,
July 6, 2017 11:23 AM
Curate makes the case for curation. The key to transforming how much value you get from your ideas? Stop focusing on having more of them. Curation can turn good ideas into great execution.
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Content curation is a great idea, but it’s really quite tedious to have to do it manually. You have to go out and find content you’d be interested in curating. Then you have to copy the link and paste it into each of your social networks. You have to schedule the post for an appropriate time, and you have to add your own spin to it, and you have to make sure it generates the right kind of preview or website card. Repeat for every link you want to share, ad nauseum, and you’re getting the idea. Thankfully, content curation is not a new idea, or a new industry. That means there are many businesses out there who have created products to help you. These content curation tools are designed specifically to curate content as smoothly as possible across your entire social media presence. Here are the best ones I recommend....
Jeff Domansky's insight:
Content curation is a strategy used by bloggers and content marketers to quickly get information for an article. These tools are the best ways to do so.
Jeff Domansky's curator insight,
July 6, 2017 10:44 AM
Content curation is a strategy used by bloggers and content marketers to quickly get information for an article. These tools are the best ways to do so.
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Content curation. You’ve probably heard about it, you might have even read a few pieces on the subject but you never really went through it. How many times did it happen to get a topic idea and start writing on it immediately? And after you’ve hit publish you didn’t get the expected results. The curated content marketing technique can actually boost SEO. Big time. And below you can find some case studies that prove exactly that....
Jeff Domansky's insight:
Does content curation impact SEO? Learn from these awesome examples of content curation and make ensure that your content curation efforts will pay off.
Jeff Domansky's curator insight,
July 6, 2017 10:28 AM
Does content curation impact SEO? Learn from these awesome examples of content curation and make ensure that your content curation efforts will pay off. |
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Think of curated content the way you do a Works Cited section of a term paper. You use it to add relevance and to reinforce your argument. In marketing terms, that argument is that you are aware of the types of content that appeal to your audience.
Responsible selection of curated content shows that you understand your audience. And when people believe that you understand them, it goes a long way toward building trust.
A key difference, however, between content curation and a Works Cited section is that, quite often, the curated content comprises a significant slice of the content presented. In many cases, the content is presented with a short, original commentary.
How well does that work?
Well, look at the Huffington Post. They have practically elevated the concept of content curation to an art form. And they have discovered the fine balance between curation and branding. You’d barely know that they get a vast amount of their content from outside sources. It’s because they go to a tremendous effort to present the content in a way in which it practically becomes their own....
Jeff Domansky's insight:
Content Curation vs Content Creation. Both are key components of a content marketing strategy. Offering fresh, relevant content, appealing to your audience.
Jeff Domansky's curator insight,
November 4, 2017 12:06 PM
Content Curation vs Content Creation. Both are key components of a content marketing strategy. Offering fresh, relevant content, appealing to your audience.
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It's easy to make a blunder, especially when you haphazardly post social media content without a time-sensitive marketing strategy or set your social feed on autopilot for an indefinite time. Missteps can occur in these instances; hence it is crucial to learn how to handle failure so you can avoid content curation mistakes.
Your social media presence doesn't have to look like a jumbled mess if you apply the right social strategy. However, a lot of modern brands, unfortunately, fail at automating their social media while seeming like a robot.
Brands struggle with finding the correct balance between applying a human touch to content creation and automation. The end result? A negative impact on follower growth and engagement.
What are brands doing wrong with their content curation? How does this impact their social media strategy? Read on and use this as a reminder of what you shouldn't be doing with your content creation strategy....
Jeff Domansky's insight:
Many brands struggle with creating the perfect content creation strategy. In this blog we discuss common content creation fails of modern brands and how to avoid them.
Jeff Domansky's curator insight,
August 11, 2017 9:40 AM
Many brands struggle with creating the perfect content creation strategy. In this blog we discuss common content creation fails of modern brands and how to avoid them.
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Looking for a list of tools to help with content curation? Here are 8 excellent content curation tools well worth checking out.
Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience. And it’s something that most of us do.
The following chart is taken from a survey conducted by Curata (content curation and content marketing platform), showing how businesses share curated content with their customers and prospects. As you can see, only 5% of those surveyed said that they never share curated content....
Jeff Domansky's insight:
Ian Cleary shares top curation tools.
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In this section I analyze the key Communication Skills that make up the profile of a professional content curator: - Editorial Focus - Effective Writing - Contextualizing Information -Design - Visualizations and Verification - Comparing - Referencing - Crowdsourcing...
Jeff Domansky's insight:
Robin Good looks at the communication skills needed by a curator. Recommended reading. 9/10
Jeff Domansky's curator insight,
August 5, 2017 10:59 AM
Robin Good looks at the communication skillsneeded by a curator. Recommended reading. 9/10
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From
medium
The key to monetizing curated content is to collect and organize information in a very specific niche and, whenever possible, for a specific audience and application.
Jeff Domansky's insight:
Robin Good looks and ways to monetize curated content.
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From
medium
Most people believe content curation is a relatively recent, Internet-born trend, generated by the constantly increasing amount of unverified information available online.
Jeff Domansky's insight:
Robin Good shares a fascinating historical perspective on content curation.
Jeff Domansky's curator insight,
July 19, 2017 11:15 PM
Robin Good shares a historical perspective on content curation. 
rodrick rajive lal's curator insight,
July 22, 2017 2:22 AM
Content curation is probably a new term for an exercise or a habit of grouping and collecting similar books, ideas, or any kind of intellectual content. People have printed anthologies of short stories, horror stories...etc. There have been T.V. series based on writings of great writers, like, for example, Alfred Hitchcock, or for that effect Edgar Allan Poe, or even Somerset Maugham.
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Top-notch examples of content curation at work. See the results, get inspired, sense the added value that organizing existing information can offer.
Jeff Domansky's insight:
Robin Good offers great content curation examples.
Jeff Domansky's curator insight,
July 13, 2017 12:10 AM
Robin Good offers great content curation examples.
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Though curation can be an impactful and excellent way to establish your brand online as well as serve the needs of your audience, it requires both art and science to see real benefit.
Jeff Domansky's insight:
Here's a set of really practical tips on content curation.
Jeff Domansky's curator insight,
July 12, 2017 11:54 PM
Here's a set of really practical tips on content curation.
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There is so much that goes on behind the scenes of a website. For instance, content creation, security and backup measures, constant updates, design overhauls, and even running an online business. However, your site visitors do not care how much is on your plate at any given time. That’s why many website owners have given in to the increasingly popular method of autoblogging. In the past, we have shared with you how to automatically post content from one website to another, some of the best autoblogging plugins on the market today, and even how to build a complete autoblogging website from the ground up. However today, we are not going to go into the technical or step-by-step details of autoblogging. Instead, we are going to develop a better understanding of how you can curate and aggregate quality web content for your website using the popular WordPress autoblogging plugin WP RSS Aggregator.
Jeff Domansky's insight:
Learn how to get in on content curation for your WordPress website using the popular autoblogging WordPress plugin WP RSS Aggregator. It's a novel way to curate.
Jeff Domansky's curator insight,
July 6, 2017 10:59 AM
Learn how to get in on content curation for your WordPress website using the popular autoblogging WordPress plugin WP RSS Aggregator. It's a novel way to curate.
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Since my last piece on turbo-boosting content curation, I’ve fielded plenty of questions on my curation workflow. I’ve also seen more brand examples of content curation – some of which I like, some of which irritate me. I’ll show you a few. Curation can work well for brands, but it really starts with individuals. I define content curation as: The systematic process of sharing content from our expertise with our online networks. The “systematic” part is there for a reason – if we just compulsively retweet/share things we like, that’s not curation. That’s seat-of-pants....
Jeff Domansky's insight:
Here's some answers to questions I've gotten about the value of content curation, and some companies doing it right - or not.
Jeff Domansky's curator insight,
July 6, 2017 10:38 AM
Here's some answers to questions I've gotten about the value of content curation, and some companies doing it right - or not. |
Useful content creation tools and resources to amp up your marketing strategy from George Gill.
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