The Curation Code
733 views | +0 today
Follow
Your new post is loading...
Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
Scoop.it!

Why Brands Should Be Investing in Content Curation

Why Brands Should Be Investing in Content Curation | The Curation Code | Scoop.it

Content is king. Create more content. Write more blog posts.


That's the story that many content marketing gurus and social media gurus have been preaching for the last few years.


It's a story and an idea that has been talked about so frequently that we're now living in a world that is overcome with content. It feels like every topic is being written about. It feels like every acquisition is being analyzed. It feels like it's impossible to keep up with all the great content being created and shared.


Which is why now more than ever, there is a real need in the world for people who curate great content....

Jeff Domansky's insight:

Wondering why content curation is taking off as a great marketing opportunity? Ross Simmonds shares four benefits of content curation.

Jeff Domansky's curator insight, May 11, 2017 12:49 AM

Wondering why content curation is taking off as a great marketing opportunity? Ross Simmonds shares four benefits of content curation.

Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
Scoop.it!

20 Video Marketing Examples From Content Curation Platform & Tools

20 Video Marketing Examples From Content Curation Platform & Tools | The Curation Code | Scoop.it

For the online marketer the world just gets tougher each day. Inbound marketing and content marketing are great techniques, but the time, effort and strategy needed to drive sustainable results for a B2B company is daunting. Thankfully content curation tools provide relief by helping business provide relevant content to their readers in a quick time.


With multiple types of content curation tools & platforms available its difficult to understand what would work best for your business. Content curation platforms are using videos to promote and educate their prospective buyers to showcase how effective their solution is.
Sales is increasingly seeing the use of videos in the following areas :

  • Overview video of a product / solutions
  • Intro / Getting started video using animation & UI Mockups
  • How To Videos
  • Youtube Promo / Promotional Video
  • Infographics / Statics bundled to create Use case videos

 

In this article we look at 20 video marketing examples used by content curation tools that are on the spot. Watch these videos to get ideas for marketing your own content curation solution....

Jeff Domansky's insight:

This is a really interesting way to learn about content curation platforms and tools as well as effective video marketing. Highly recommended. 9/10

Jeff Domansky's curator insight, March 3, 2017 10:52 PM

This is a really interesting way to learn about content curation platforms and tools as well as effective video marketing. Highly recommended. 9/10