Curation Revolution

Lots of questions after our presentation of asking the right Ecommerce questions last week to a group of about 40 Small to Medium Sized Businesses in Raleigh sponsored by FedEx. Instead fo writing more, we took a different approach and developed short "Video Notes" adding Curagami YouTube links to our Haiku Deck:

Find the Haiku Deck Here
http://shar.es/1gssvu

Find Introductory Video Notes on YouTube Here
https://youtu.be/T3KVhY_yK10 

Find Video Notes about creating online community here
https://youtu.be/KXmON4U1I_E 

Will add more video notes soon.  

Curation Collisions
I've been thinking about where the synchronous and asynchronous meet. It feels like the only art left is to COLLIDE ideas previously thought of as pristine or distinct. Together the active juxtaposition adds depth, information, mystery and hooks.

Hooks are TOUGH. We've been advertised to right up to our last nerve. The net effect of millions of ads is we don't believe much. Our skeptical hide is thick.

When we swing things around like a great Superconducting Super Collider (SSC) and smash them into one another we create the kind of surprise and arrested development that stops frenzied process just long enough to slip some passionate communication about how our parts can exceed our whole.

Can't think of a better idea of creating juxtaposition than the Poetics of Gesture image that pastes Twombly on a Basquiat. Too good!

What about you? Have you collided content creating surprise and arresting images in support of your #contentmarketing or #contentcuration?

The New Customer Journey Map
Mozu is the content arm of Volusion and they've hit something just right - how the future of commerce is about smooth integration of content. Their New Customer Journey map echoes David Edleman's influential HBR post Branding In the Digital Age: https://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places .

Well done and a must read for #ecommerce teams.

After Google's algorithm changes content is KING, context QUEEN. Online merchants who "match the hatch" of content to customers create advantage. Winning this advantage takes courage.

Courage because when one revolution happens things get crazy. When three revolutions are happening simultaneously its time to get in the basement with water and a year's supply of canned goods.

Instead of doing that we suggest reading about how content, commerce and social media can contribute to one another on CrowdFunde our startup dedicated to helping websites, brands and companies tap wisdom of crowds.