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100 Techie Content Marketing Tools - This is a post curated from the Content Marketing Institute. Curated with three of my five favorite content marketing tools - Feedly, Zapier and Wordpress.
Feedly finds and organizes content into easy to digest magazines. Zapier automates posting curated content over to Wordpress and Wordpress is the best blogging publishing tool.
i'I'ddd Flipboard and Scoop.it to round out my top five marketing tools list.
Martin's Top 5 Marketing Tools
Find 100 more CM tools from the CMI on Curagami.
Content Marketings Day of the Dead riffs a Cendrine Marrout post asking Is Content Marketing Dead on B2B News Network and the answer is YES and NO.
Marty Note
There are about a million implications of this Marketing Land report showing content push +35% while engagement collapses. One implication is we are using the right tool. @Scoop.it and content curation is the future. As @Guillaume Decugis and his team shares (over and over), content curation's greater reach, democracy, and engagement is better for you, your band and website.
As we shared on G+ (Inevitable Lightness of Being) and Curagami (Burn Down Your Website) the tactical past is giving way to a different marketing future. Hold on to the past and become irrelevant. The future is about curating, caring and collaborating more and that means Scoop.it's genius becomes even MORE important :). Marty
The rise of content marketing means we must all become publishers. How do we do that well and what is the top content marketing company on the planet?
We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.
Content Curation's 12 Biggest Myths are busted by Julia McCoy so any web marketing team can understand why content curation is a Critical Success Factor.
Thanks to @Cendrine Marrouat - https://www.cendrinemedia.comfor sharing Julia McCoy's great post. Enjoyed riffing on top of the 12 Content Curation Myths.
As a business, one of the most effective ways to gain traction and visibility is through a strategically planned marketing and/or public relations campaign. But did you know that your customers can be just as effective?
Customers can be more influential than ever these days, thanks to social networks and the internet. In fact, the average customer has a reach of 42 people for each positive experience or engagement with your company online. That means if you have only 200 customers who are brand advocates, you have a potential customer reach of 8,400!
Marty Note
An important Infographic and idea. At our Durham, NC based startup Curagami we see the next phase of web development as devoted to learning how to empower, listen to and benefit from the kind of leverage ONLY customers provide such as:
* User Generated Content - the most valuable content you can't buy. * Social shares and its help with seo, traffic and profits. * Brand advocacy and word-of-mouth advertising. * Brand shaping via listening and curation of content created by influential customers.
Last night I realized I needed to order boxer shorts as all of this travel, I'm currently in Columbus Ohio, is putting a strain on a limited supply. Instead of buying Joe Boxer boxers I went to a site and made a cancer survivor design.
The first product I created, Poetryslam Magnetic Word Game (c. 1999), took six months and $10,000. Last night I created a line of boxer shorts for $100 and an hour of my time using drag and drop tools.
Put that experience in the context of this excellent infographic about the power of your influential customers to arrive at the game plan we suggest to B2C ecommerce and B2B content marketing partners daily:
* Create an Ambassadors Program as the foundation of online community.
* Empower Ambassadors with social tools.
* Feature great Ambassadors to create healthy competition. * Reward Ambassadors with social listening, support and inclusion. * ASK for help.
* Rinse and Repeat.
Find ways to listen, curate and feature your customer's input and social shares to make your online marketing easier, more fun and sustainable.
Via Brian Yanish - MarketingHits.com
Marty Note
I like Biznology's 3 Tips to increase engagement so much I added a few:
Biznlogy 1. Ask Questions, Respond to Answers 2. Personalize 3. Test ‘Em
Scenttrail
4. Curate Simple (i.e. not mean) controversy.
5. Curate Social Content.
6. Tap Branded Content (manufacturers or gurus). 7. Polls and Surveys.
8. Guest Posts.
9. Ambassadors.
10. Test for Engagement with new KPIs
Controversy
When Moon-Audio.com ask their customers Fostex or Audese? They got headphone lovers to weigh in on what they like about their favorite brands and why. This kind of simple controversy is great for creating online community since it doesn't destroy the "we are in this together" feeling.
Curate
When site sponsors and owners use THEIR content (User Generated Content) that action says, "We listen" more clearly than words. Follow those who follow you on social media and curate their content into your streams, websites and blogs with permission and attribution to increase engagement. Nothing like using what they've shared in a material way to prove the value you place in sharing.
Tap Branded Content
When you use a Seth Godin riff or TED talk you increase authority and authority helps promote engagement.
Polls & Surveys
When in doubt ASK and publish results. We are bench mark seeking machines we humans so always share results and incorporate results into blog posts and website content to reinforce value you place in those who vote (see #5).
Guest Posts
When you ask someone to help out you prove how much you value others. Your community grows when its open to outside influence. Salesforce increased blog traffic by 1,000% when they asked for guest posts. Guest posts have high built in engagement too since the writer is sure to share with his/her social net.
Ambassadors
We are big believers in ASKING FOR HELP. Inside your traffic 1% wants to share high value UGC, 9% will vote and share that content too so find your 10% Ambassadors and ask for their help.
Testing for Engagement
We need new Key Performance Indicators (KPIs) that value UGC, shares, likes and links. If your content is creating engagement double down. If not review these 10 tips and test something new. Make sure your "winner" metrics include KPIs that speak to core content marketing and engagement values such as time on site, shares, comments, likes and links.
Via Thomas Faltin
Thanks to @Cendrine Marrouat - https://www.cendrinemedia.comI got into a riff about how #contentcuration is leading a new train. The train's name is community and those who get on, or those who answer the future knocking, will succeed. Those who don't won't.
Neil's Note
Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing?
Marty 's Note: Why I Stopped Curating From The Big Boys
Interesting conversation broke out on @Neil Ferree's excellent share on G+. I agree with Neil's point and have long since stopped sharing posts from Mashable et al. I've stopped curating off of "big blogs" for several reasons including:
* Find these sites stop being BLEEDING edge and became more mainstream. My tribe and I live on the razor's edge of what's next.
* I share stuff that is too middle of the road and my curation reputation takes a hit and I lose audience.
* Mostly the BIG BLOGS BORE ME now (see note below about Gwen Stefani).
* No way to add value to curation from BIG sites because a. they start from some reasonable and KNOWN place and b. they are going to get 500 comments and a million shares anyway.
* My friends aren't there anymore.
That last bullet is the most telling. I'm part of a nomadic tribe of Internet marketers. Look at http://mashable.com/ homepage today:
* Apple & U2.
* CC hacks at Home Despot. * Gwen Stefani gives Jimmy Falon a lap dance...
BORING and CELEBRITY BORING. I don't have time to watch Jimmy Fallon (unless there is a laptop on my stomach lol) and could care less about the latest BIG whatever. That is NOT where my tribe lives.
Where My Tribe Lives - In the Desert
Imagine a long, broad desert. The sand whirls and wraps like water. It feels like you could walk for a generation before seeing anything other than what you are seeing right now. Suddenly there is an ornate tent. Inside the tent the strange is mixed with the surreal as monitors glow and keys click.
This is my tribe. Far from the celebrity obsessed too big and boring (to us) now for their own good BIG blogs we compare notes about a semantic future, community, content shock and the implications of wiki-ification and appification.
We have our own publications. We have our own tools to publish too. Tools such as Scoop.it, Haiku Deck and G+ are used in creative ways daily if only so we can smile and cheer each other on. We know and learn about what matters to us from people we've come to know, trust and love.
We don't read Mashable or HuffPost unless one of US is writing or being written about.
We LIVE, BREATHE and THINK about little else than what is glowing now in that tent in the desert where our tribe is busy clicking, thinking and changing the web and Internet marketing. These are the things we care about.
While Mashable discusses what Gwen Stefani did to Jimmy Falon we are thinking about semantic web, content marketing, curation and what Mark did to Phil (or other way around). Unless Gwen created a new startup, app or is publishing something cool and different we could care less what she did to Jimmy.
Oh & U2's new album sounds cool and we are sure we will hear it one night LATE when the desert winds blow and the only sound other than U2 is the sound of a million fingers clicking, writing, thinking, collaborating and doing.
The future is different. In the future we collaborate more and care less about the lap dance someone named Gwen gave someone named Jimmy...at least in that tent far off in the desert.
Via Neil Ferree, massimo facchinetti
Discovery Place, Charlotte’s Science Museum, is a family-friendly attraction with fun educational events, shows, IMAX, 3D films and live animals.
Marty Note
In Charlotte for the Search Exchange Conference and saw an interesting idea at lunch. The Charlotte Discovery Museum puts exhibits out on the sidewalk.
What a concept. Everyday at lunch thousands stream by the museum. Instead of staying locked up in their box they bring cool exhibits out to the sidewalk.
The relevant question is what are you doing to move your online content and community metaphorically out to the sidewalk? Here are my favorite ways to go to the people:
* Conferences and events.
* Meetups and classes.
* Find the _______ to win __________ (these modern treasure hunts have exploded on social / mobile web).
* Free Consulting Sundays (promise to bring these back soon).
* Free Lunch Fridays (have lunch on a Hangout & invite anyone interested in your topic. Be sure to schedule cool topics.
* Meet ___________ at _____________ If you can get Seth Godin to come hangout with you do so. If not think who you can hangout with & invite others.
* Startup Weekends & Hackathons.
* Online "telethons" (stolen from my friend Gregory Ng).
* Ride a bicycle across America (NOT recommended lol).
* Speak at conferences like Phil is at SearchEx and I am at FedEx Ecom Strategies Conference in Raleigh tomorrow.
What about you? How to you get your act out and on the road. What do you like to do to add a sense of touch and reality to your virtual identity?
Is Your Content Heroic
Content needs to be great or Eulogy worthy as explained by David Brooks. Eulogy content creates foundation for community & User Generated Content curation.
Heroic content creates a foundation for an important ASK. You need to ask THEM (visitors, members) to share their content. Since we know a fraction of your visitors, 1% or less typically, are willing to share your content must be heroic. Here are places your content should be Eulogy worthy:
* About Page.
* Creation story.
* Movement Summary
* Testimonial Page.
* Ambassadors Program.
Learn more about creating Eulogy worthy content on Curatti:
http://curatti.com/content-living-resume-eulogy-life/
Lions, Tigers, Bears & Content Shock & SMB Survival
Small to Medium Sized Businesses are overwhelmed. The clearest message we've received during our first six months creating our Startup Factory funded startup called Curagami is a clear protest. "Overwhelmed" is the most common adjective SMBs use to describe their situation.
Not hard to see why SMBs are feeling overwhelmed. Tactics that used to insure consistent yearly growth are sick. Tactics are drying up faster than ever.
SMB Marketing Tactics Costing More, Getting Less:
* Yellow Pages (near death).
* Print ads (near death). * Val-u-pak coupons (near death). * Coupons of any kind (losing relevance with smartphone users).. * Groupons (blows brands up almost beyond repair).
* Email marketing (sick due to social / mobile web).
* Social Media Marketing (sick and getting sicker fast).
* Content Marketing.(content shock sick). * Ecommerce (too many stores, same offerings).
* PPC (paying more to get less).
* Retargeting (cat out of bag, so sick efficacy declining).
* Video Marketing (steep learning curve, expensive).
* Viral Marketing (everyone has that cold now & hit or miss).
* Cause Marketing (not as unique as once was & live or die with partner). * Celebrity Marketing (expensive and live or die with branded celeb). * SEO (don't even get us started, all but gone, baby, gone).
3 Rays of Hope
1. Content Curation
Discussed by Scoop.it CEO @Guillaume Decugisin Social Media Publishing Is Dead As We Know It ( http://blog.scoop.it/2014/06/18/social-media-publishing-is-dead-as-we-know-it/ ).
2. Community
Banding and binding tribes of contributors, advocates and supporters to your cause.
3. Friends of Friends marketing.
Reaching new customers via WOM (Word-of-Mouth) supplied by fans, brand advocates and social marketing Sherpas willing to sacrifice and help your cause.
Curagami (http://wwww.curagami.com ) is focused on helping SMBs create sustainable community via the Friends-of-Friends marketing community generates.
Am Scooping Guillaume's post to use in our Curagami board meeting tomorrow and we are working on 3 cool ideas:
* Curagami SMB Survival Guide - one page "action focused" recommendations on the tapestry of marketing tools and tactics needed to know where online "success" lives these days.
* Curagami $25,000 SMB Survival Contest - Help in seo, content marketing and community building to make this holiday online selling season great.
* Curagmai SMB Survival School - 1 day training to support SMBs at the American Tobacco Campus in Durham, NC.
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5 Content Marketing Tips from Westworld HBO's Westworld is sure to be another Game of Thrones runaway success. The show is amazing and full of tips for web developers and marketing teams including:
- Tease don't Bore
- Create Another Loop
- Beauty is half the Battle
- Keep moving and believe
- Show don't TELL
We've included examples of each tip too such as REI for show don't tell and Vestique.com for tease don't bore.
Drone Marketing
Watch the insanely cool video of the DARPA drone flying indoors at 45mph and ask if your content is that cool. Even better ask how you can co-opt cool content like this to serve your brand, website and goals.
The web is always about two things - NOW and EVERYTHING. If you and your team truly understand those ideas and how they apply to the web and your online marketing then you watch a seemingly unrelated video of a drone thinking, "How can we use this".
The web is always about NOW and EVERYTHING so if you use the platform your marketing is always happening NOW and is about EVERYTHING whether you realize it or not.
Marty Note
As a content curator and publisher I've had content we wrote copied and brazenly stolen. Google's latest algorithm changes seem to be reducing whole cloth copying, but another and potentially more dangerous dragon is rising - the content hack.
It is possible to do all kinds of bad things to your content as this Search Engine Land post shares. This highly recommended post doesn't only share scary stories and examples of content hacks. The post also shares a great set of tools to help publishers ward off what may be inevitable - someone hacking their content.
Adding Scoop.it Magazines
Adding Scoopit Magazines to a blog or website is a Curagami post that shares the easy how and why of adding @Scoop.it "magazines" (feeds) and content curation, to your blog or website. Content curation via Scoopit adds inexpensive reach and customer engagement generating loyalty and return on investment.
Content Director Should Rock Content Marketing
I'm excited that th etalented @Scoop.itteam ( @Guillaume Decugis@Ally Greer@Marc Rougierand many others) are launching a new content curation tool called Content Director. As team Curagami shared in our 7 Reasons You Must Curate Content (http://shar.es/1ohSrO over 5,000 views now) knowing what content is making you money and why is a CSF (Critical Success Factor).
Can't wait for our demo tomorrow PM. Will report back.
Harvesting Content via Curation
This is a great if somewhat complicated (to understand) post via my friend and great G+ curator @MarkTraphagen. I'm working on creating a matrix of their suggestions in order to show how I use Scoop.it to achieve them with ease and efficiency.
Stay tuned. Marty
Over Planning Can KILL Your Content Marketing
We see a lot of experts, gurus and people who should know better sharing yesterday's advice. We've read thousands of words about the importance of goal setting, planning and objectives for content marketing.
People talk about creating content marketing calendars and planning everything to within an inch of your life. Good luck with that. Might have worked 3 years ago, but today's social / mobile / connected world means you need to become a NOWIST.
This Curagami post embeds the influential Joy Ito TED talk about becoming a Nowist by pulling from the network to meet demand. Your content needs to do the same.
AND You need to digitally listen. We riff a few paragraphs about what it means to digitally listen such as FOLLOWING those who follow you, Retweeting and curating content from your customers and brand advocates.
Next time you read 1,000 words on planning your "content calendar" STOP and read this Curagami post so you don't over plan your content marketing.
What Is QDF
Google has a favorite core concept - Quality Deserves Freshness. The concept changes content marketing in many ways such as:
* Content is publish & done.
* Content that sparks comments is prized. * Content that promotes links and shares is good. * Static Content is bad.
On Monday I made an editorial mistake. @Cendrine Marrouat - https://www.cendrinemedia.comwrote a great guest blog post for Curagami about content curation. My mistake was building a reference into an embedded slide deck in the title.
That editorial decision assumes too much. Any post MUST live up to its title and this one DID if a reader looked at Cendrine's great slides. If you didn't it was confusing. I added to the confusion by using a numbered list in the title and then NOT numbering the tips contained in Cendrine's slides.
We received a comment noting the dissonance my editorial decisions made. NOW WHAT DO YOU DO? Change the title back to Cendrine's better title and destroy the ripples the post earned. Change the blog title without changing the URL and Google sees and punishes the dispariety.
Better to ADD CONTENT IN because of QDF. I wrote in a couple of hundred words and re-shared the post on social as an object lesson in my need to become a better editor and QDF. NEVER take something away from Google they've indexed, has been shared or is inside your website's modeled evaluation.
Taking things away creates suspicion. Adding in new content helps with QDF and provides a new hook to share on social. QDF can be helped by:
* Comments.
* Feeds (if structured and embedded properly).
* Curation (of comments or other material).
* User Generated Content (UGC) such as social shares, comments, reviews and forms. * Questions - great because "new to them" evergreen content promotes UGC for years. * Polls - voting brings customers back and creates new social share hooks too.
If this information sounds like you really can't "fix" an editorial mistake as much as you create, curate and surf you way out of it you understand implications of QDF. Content in Google land is forever, but content in the new QDF world isn't static, unchanging and inviolate either.
Promise to write a post on QDF and how Google's search for the latest greatest and most relevant content means your content marketing needs to shift from "publish and done" to "publish, curate and publish again".
“Link building” as it is traditionally defined is fraught with risks, gray-hat techniques, and dangerous mistakes. Don’t approach link building in a let’s-build-some-links kind of way. If you do, you’re headed for dangerous waters. Instead, consider link building as a byproduct of being a networker, a content marketer, a local expert, a personal brand, and a social animal. Read More: http://www.searchenginejournal.com/link-building-brand-new-website/115075/
Marty Note
When one of our friends shared his use of the disavow tool daily at a recent conference to our shocked and surprise. He went on to explain by alerting Google to spammy links coming into his content he was winning more and more SEO cred and suddenly we got it.
Acting proactively on the knowledge not all inbound links are equal or good can save some SEO PAIN.
Not all links are equal and some may be attempts to HURT your website. Knowing who is linking to you, thanking the good ones and alerting Google to your disdain for the bad ones is becoming an important "new SEO" tactic.
This post shares solid new ways to get good links in the first place and original great content is you best friend on that mission. What it doesn't share is the cost of bad unsolicited links. Treat all links with care and give them with even more care.
We suggest NOT letting the spider follow your links. No Follow links protect you from having the content changed or altered after you link. Even with No Follow Links ONLY link to trusted sources so you may become an authority too.
Via Antonino Militello
Creating a distributed content network with widgets is a vast blue ocean of low cost, high reward Internet marketing today. Won't be that way for long.
OVERWHELMED
Overwhelmed Is the word we keep hearing from Small to Medium Sized business. They feel overwhelmed by Internet marketing's ever changing environment and accelerating demands. Yeah, we can help with that
Nothing so motivated as a sinner seeking redemption. We've been marketing online so long, more than 30years combined in team Curagami, we sometimes hear "overwhelmed" after we speak to customers.
As penance we are going to help one lucky company create a plan. See we know something about feeling overwhelmed. When I heard "cancer" and my name in the same sentence "overwhelmed" was the right word. I worked my way out by planning to ride a bicycle across America.
DON'T DO THAT (lol), but do enter our #IMoverwhelmed Sweeps and we guarantee you will begin to feel less overwhelmed NOW. Remember you are not alone and keep turning the crank :). Marty
Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers.
Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process.
Persona research should include: raw data (surveys, internal sales, and analytics data), interviews with sales and support teams, and discussions with or polls sent to existing customers. Add Interest to Email. Despite news of its demise, email is still a marketing workhorse.
However, businesses must stop the “spray and pray” method in lieu of incorporating smarter strategies driven by automation to get the most out of the medium. Ways to standout in... keep reading
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