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With the third highest traffic behind Yahoo! News and Huffington Post, the marketing world is wondering how the Upworthy team cultivated the fastest-growing and most engaged audience on the web. It’s got to be the attention grabbing headlines, right? ... "the company employs full-time content strategists to post five to six times a week bringing together the very human skill of identifying compelling content, and then supercharging that content with powerful distribution Tools"
Via Guillaume Decugis
Algorithm + human =Successful curation
The secret sauce? “We think it’s the alchemy of bringing together data and human judgment in a smart way.” - Eli Pariser, Upworthy CEO