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Big Data's great, but it can rob your brand of serendipity.
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Scooped by Martin (Marty) Smith |
Scoop.it!
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Curation Revolution
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HBR makes a conclusive case for why SURPRISE creates the most effective marketing. Surprise is another way of saying exceeding expectations and I AGREE.
The warning shot is if we market ONLY to what we see in our data we become increasingly predictable. We KPI surprise OUT of our thinking and marketing.
Great article on how to build positive surprise into your marketing process and thinking.