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![A Rocker, a Brand Doctor and GIVE & ASK at TED - Atlantic BT [VIDEOS] | Curation Revolution | Scoop.it](https://img.scoop.it/FMINDElMHvRbHL2bTH1B1jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Rocker Amanda Palmer worked with Red Maxell, the brand doctor, to create ASK and GIVE magic at TED last week complete with lessons for all marketers. 
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These days marketing serves a bigger idea or it isn't sticky. This article is about how to create movements to sell campaigns. If you have the one, movements and the advocacy they create, the other is easy. Ideally, you sell less as your advocates sell more and this post shares tips on how to make the magic happen.
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Fun to write this piece after another more strange serendipity between Save The World Marketing ideas and the people who are shaping a new maketing.
Great TED video from rocker Amanda Palmer and Seth Godin's Icarus Deception video that hits you right in the chest (in a good way).