Organic reach and engagement are declining on social networks. Here's how to share curated content with images for more clicks to your website.
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Peg Corwin's comment,
March 11, 2014 9:19 AM
Thanks Marty. I think indexing a topic like this adds value in a different way to the curation. http://website.pegcorwin.com/p/4010710384/2013/11/09/popular-topics
Bob Connelly's comment,
November 23, 2014 7:11 PM
Being new to Scoop.it, I was glad to read this. I wouldn't have thought about this...
Lori Wilk's curator insight,
January 28, 2014 3:16 PM
Great to hear what's being said on issues of content creation vs content curation and we'll get the see what worked best when we tally up the results at the end of the year. I do agree that in many cases the writers are not getting paid enough to create the original content.It is easier to get more content delivered to more people, quickly, by having fewer original articles to create and more curated content to share. The curated content is already written and is waiting for more distribution. The original content takes more research, thinking, writing, editing, and then posting. It's a longer process to create new content and it costs more than curating existing content. The perfect combination of both content creation and content curation will be very lucrative for some platforms this year-we'll have to wait to see who figures it out the best and who makes the most money doing it.
Guillaume Decugis's comment,
February 13, 2013 6:38 PM
Hi Therese - The way we see it (and please bear in mind that Lean Content is a concept still being defined), Lean Content is not about "Information diet" or trying to refrain from creating Content. We are definitely in a world of content inflation. So how do we cope with this? Part of the best practices we've seen being done come around faster content creation cycle, leveraged content distribution, content curation, etc... Faster content creation cycle is for instance something Leo from Buffer talked about at our first meetup group here in SF explaining techniques to become better and better at turning out quality content fast. What I call leveraged content distribution is the idea of using guest posting, slideshare or quora to give a bigger distribution to your content than your blog if it's nascent - techniques we used a lot at Scoop.it and that proved efficient for us. So it's not about zero growth (an interesting economic concept that I don't believe in but that's a different discussion ;-) but it's about doing more and better with your content strategy for the limited resources that startups, non-profits or even small teams within bigger organizations have. Makes any sense?
Therese Torris's comment,
February 14, 2013 4:42 AM
@gdecugis. Get it. It's more rather about lean content production and distribution processes than about lean content..
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Bob Connelly's comment,
November 23, 2014 7:11 PM
Being new to Scoop.it, I was glad to read this. I wouldn't have thought about this...
Esther Coronel De Iberkleid's comment,
May 19, 2013 10:09 PM
I did check and sent you a message on facebook private. Please check and I look forward to hear from you. Great week!
Carla Deter's comment,
June 1, 2013 7:57 PM
Hi Esther! Martin - I'm In. Are there spots left? I love on-line promotions! Contact me or I can contact you. I've been watching the Marketing Revolution across many scoops until I came upon this opportunity. Email: socialinfairfaxva@yahoo.com
Esther Turón Perez 's curator insight,
June 28, 2013 3:37 PM
Good team, ;). I'm inside group Social Media Revolution (Spanish community), why not on Marketing Revolution? ;P |
Too Good! My first Scoop.it Pic. Thanks to @Guillaume Decugisand kudos to @Scoop.itteam and a great content curation tool gets better.