"Here's what it takes for a restaurant to be awarded a prestigious Michelin star — and the difference between those that have one, two, or three ..."
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Customer service in tourism
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"Hotel stars don't mean a thing. 
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"Vietnam's tourism has made great efforts to achieve its targets and hit many historic milestones in 2016, said Nguyễn Văn Tuấn, Director General of Việt Nam National Administration of Tourism (VNAT) at a press conference yesterday ..."
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This post relates to STUDY UNlT 15: Differentiating a company's service: Service quality and tourist satisfaction. Customers may use quality indicators such as the Michelin star to guide their decision making. Quality indicators such as the Michelin star may also serve as risk-reducing strategies because it serves as an indication of the quality that may be expected and customers know that restaurants who are graded in this way should maintain their reputation.