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"There has been a digital revolution for holidaymakers. In the digital age, we’ve become ..."
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Customer service in tourism
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Study unit 1: Forces impacting on tourism (technology). Study unit 2: Challenges and opportunities in the diversity of tourism markets (2.2: emerging markets - self-booking). Study unit 5: Tourism decision-making; 5.4.1: Travellers as users of new technology; 5.3.2: Uncertainty, perceived risk. Tourists purchase travel insurance because of possible risks.