Cybersecurity Leadership

Rachel Aldighieri, MD of the DMA, discusses the need to target organisational culture when addressing data privacy and transparency

Cybersecurity is no longer relegated to the IT division. It affects every company department, every step of the product or service journey and every customer. Amid the increase in ransomware and other attacks, emphasizing your company’s cybersecurity can be an effective and powerful marketing tool.  

Build brilliant digital experiences on a trusted, secure foundation.

Competitive forces and market dynamics in many industries have led more organizations to focus on digital transformation projects to modernize their applications. A key driver for these projects is improving customer experience. To be successful, organizations must provide a stellar experience at each juncture of the customer journey to gain a competitive advantage.

The research looks at what consumers want, what worries them, and how companies can earn their trust—and their business.

Why the security industry needs to invest in architecture that defends against reputational damage as well as other, more traditional threats.

This week's attack on WPP and others is an industry wake-up call.

Trust is critical. Marketing teams have an opportunity to influence consumer data privacy efforts as they intersect with customer experience.

Personalized customer experiences, automated business operations, and data science-driven insights all depend on the quality and volume of your data. That’s why your data privacy strategy must be more than a policy on ethics.

Privacy initiatives are changing the digital marketing landscape.

The results of a data breach to a company's reputation can be devastating. Here's how to effectively handle a breach and keep your reputation intact.

Having clear and transparent insight into something is critical -- and investments into cybersecurity solutions are no different.

Tough new EU data security laws mean that consumers’ data is about to become more valuable.

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