Must Design

Burn Down Your Website
As we noted on G+ (Inevitable Lightness of Being) websites are a tyranny few will be able to afford soon. Let's follow the rules of improvisation (always a good web marketing idea) and say, "Yes, and" to the issue of burning down your website. What are the web design implications of embracing the next generation of consumer marketing?

* Build for Curation Not Creation

* Remember about THEM (customers) not you so build community in
* FAST, FLAT and FURIOUS
* Don't forget profiles, timelines and shares
* Read behavior THEN create the page (i.e. More Google-like)

Curation Not Creation
Friends @Scoop.itsuch as @Guillaume Decugisand @Marc Rougierare sitting in the cat bird seat. After the latest Google changes, and the last time we will know when Google makes algorithm changes, the curate don't create rule is strong.

Strong because you can't afford to put content on owned properties that isn't insanely great. In a world where the NY Times gets gigged for poorly supported content you need to test BEFORE you write.

Scoop.it is our favorite, "Test before you write" tool. Content curation is more democratic tool. Nothing like finding a cool post, sharing it and explaining why you think it is cool with rich snippets to create relationships. Doubt that? I have 45,300 followers on Scoop.it. Curate don't create and build your next site to make your curation easy, sticky and shareable.

Them Not You
One of the wooden stakes in the heart of tactical web development is it assumes too much control for the creators. As a creator I can attest where the power lives - THEM (your customers) not you. Your future web development needs to build community, make your curation of your user's content, the User Generated Content (UGC) every web miner needs to win today. If you don't have a plan to create user profiles, timelines and following better get one.

Fast, Flat and Furious (in Real Time)
If you haven't watched Joi Ito's TED talk about Nowism do so. The web only has one time - NOW. We've noticed anything we do, share, or create close to NOW does better. Figure the need to share and have content pinging (updating and being shared) constantly will be a huge need in tomorrow's web development.

Building flat and fast sites influenced by mobile's less is more philosophy is highly recommend. If your dropdowns are War and Peace novels you need to reconsider. EASY, simple and beautiful works better in a mobile, connected, and FAST world.


Profiles & More
Changing your role from creator to curator opens your thinking. If your site is about what THEY (your customers) do with it include them in your web design. Create profiles, timelines and make it easy for your customers to speak to and interact with each other. 

Gamified and Predictive
No one gives things for long without reinforcement. We agree with Daniel Pink's great book Drive. Paying = jobs. Don't pay money, but do find ways to share your legitimacy. 

Share your position and site and your community will help build it. Make sure to curate too. When you find great content THEY (customers) gave you, share and elevate the example everyone learns. 

Burn Down Your Website
Websites are cool and a great marketing aid...until they aren't. If the line of when they aren't isn't behind us we are approaching it. What is a "website" when we share posts on Medium, Scoop.it and GPlus?

 Feels like the idea of a website as a MUST GO HERE to interact with our marketing message is hopeless out of touch. Even when we do GO to a website what are we looking for? 

FUN, ENGAGEMENT and RELEVANCE.

The typical talking to yourself about yourself marketing that most flog online feels more than dead, it feels dangerous. Google's vote is clear - if your content doesn't create an increasing number of likes, loves, shares and loyalty your website is screwed, blued and tattooed.

Especially if someone in your immediate competitive sphere knows how to THROW DOWN, create community and MOVEMENTS instead of the usual solipsistic crap. Keep talking to yourself while someone else in your business vertical is hosting a party and you will be waxed.

Waxed because what really matters NOW is LOVE. If your win hearts and minds because you are honestly all in and listening hard you get to "win". If you are amazing you create blue oceans and uncontested competitive space for however long the ride lasts. Talking about FUN.

This Haiku Deck discusses the death of tactical web marketing. You can't out email market my team and I, or not for very long. We've been doing this crazy biz since 1999. You can gain an inch and we are likely to come back and take a mile.

 https://shar.es/12ekPU

Burn Your Website Down
Our recent Burn Down Your Website Haiku Deck confused several loyal Curagami customers.

“That’s crazy,” one customer said. Crazy to burn down something so expensive to create and so dangerous to imagine burning down. Surely competitive flood waters, waters our client worked so hard to keep at bay, would overwhelm, drown and end their brands. 

3 Reasons To Burn Your Website Down

* Cardboard Vitual Reality
* Smartphones
* Friends of Friends

 http://www.curagami.com/burn-down-your-website-3-more-reasons/

Social Mobile Web Blowing Up Web Design
The boxy unidirectional web design controlled by wireframes (boxes within boxes) is gone. The social mobile web is crushing, spinning and recreating web design as we write this sentence.

Don't let old "web design thinking" enslave. Help create a revolution in web design by sharing your favorite story of website PAIN. Every shopper, web designer or marketer has a favorite Website PAIN story.

SHARE YOUR STORY to help change the story :).M
http://www.curagami.com/featured/burn-your-website-down/