Must Design

Jenny Odell is a gifted artist, web designer, writer. The icon page in the Red Bulletin with a tiny name was intriguing enough to prompt a Google search. The Red Bull Bulletin is one of my favorite publications. 

The Bulletin is visually stunning but that's not all. The Odell page is a great example of the intelligent and very NOW sensibility Red Bull's Bulletin uses with such grace.

To intrigue, take advantage of how the world is not how it was and engage is so important in today's social / mobile / connected world. Red Bull's publication and core branding GETS IT.

The Jenny Odell page of tiny icons such as the Eiffel Tower, Spiral Jetty and squiggly lines requires WORK to see and decipher. Work to find out what the page is al about. Red Bull GETS that their customers are connected so they build in hooks to those capabilities.

Brilliant marketing I wrote about for Curatti in Red Bull's Branding Lessons: Why We Are All Media Companies Now:
http://curatti.com/red-bulls-branding-lesson-media-companies-now/ 

Jenny Odell's site
http://www.jennyodell.com/  

Designing Tomorrow's Ecommerce
I'm writing a blog post for Curatti that will go live at midnight tonight that discusses the "best practices" of "Tomorrow's Ecommerce". I'm also writing a Curagami blog post (also published at midnight) about how social shopping will change Tomorrow's Ecommerce.

Tomorrow's Ecom Current Best Practices (Curatti tonight)
Tomorrow's Ecom Social & Mobile Web (on Curagami now)

The Haiku Deck that bridges both of these posts is linked above and here:
http://shar.es/1nkJef

As we publish each post we will link them here.