Must Design

In an ambitious 9 part series Business 2 Community @b2community explores the meaning and relevance of 9 design principles created by one of lions of design - Dieter Rams. You may not think you know who Dieter Rams is, but you do.

If you've ever shaved with a Braun electric shaver or admired its lines then you know Dieter Rams.This series explores Rams' 10 Design Principles:

Good Design Is Innovative

Good Design Makes a Product Useful 

Good Design Is Aesthetic

Good Design Makes A Product Understandable

Good Design Is Unobtrusive

Good Design Is Honest

Good Design Is Long-lasting

Good Design Is Thorough Down to the Last Detail

Good Design Is Environmentally Friendly

Good Design Is as Little Design as Possible

Lots to learn from Dieter.