Must Design

Some Destruction Is Good
In college I heard a lecture by an art student. He insisted that the only creation left was destruction. When everything has been commoditized, marginalized and homogenized beyond some bland point destruction is all that left.

Didn't understand the lecture thirty years ago and am not sure I would go all the way there now, but comfort is an enemy to the restless soul creativity requires. Being satisfied is to accept way too much.

When we stop being willing to tear our preconceived notions down, to let new light onto our stage we limit our creative vision. Starving is not a requirement, but a little starving intellectual or otherwise can hone the senses and heighten receptors.

As Internet marketers we live in a constant state of vicious and unknown entropy like the surprise tsunami. Our most dangerous obsessions become anything that worked yesterday because there is less than no guarantee they will work tomorrow. There is an almost sure bet past strategies and the past YOU responsible for them have been washed away with the tide.

Now, using only new shells, driftwood and string washed ashore during the storm we construct a new castle on the beach. We are different. It is different just as it and the builder will be swept away again destroyed by yet another entropy tsunami.

To be comfortable in such a world is to be living a lie. Everyone needs repose, but denying the inevitable rotation, tide and destruction is to cling to a world already put asunder. The hardest thing about Internet marketing may be the growing realization the last person we can become "comfortable" with is ourselves. We must rotate, shift and roil like the tides.

Great idea from How Design Magazine to help designers with one week tune ups via online learning.