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Design Competitions and Contests Landing Page Example via HOW Design

Design Competitions and Contests Landing Page Example via HOW Design | Must Design | Scoop.it

Contests Landing Page Design
How Design Magazine believes in the power of contests. They have a logo, poster or print contest just about every day. Just look at their well designed landing page sharing their current contests to know how much they believe tapping into the User Generated Content wave is valuable.  

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What is SEO? Content Tips For Graphic Designers - HOW Design & Scenttrail Note

What is SEO? Content Tips For Graphic Designers - HOW Design & Scenttrail Note | Must Design | Scoop.it

How strong is your content marketing strategy? What is SEO, anyway? Read 6 SEO tips and tricks to help you boost the visibility of your web content.

1. Strong Copy Trumps SEO.
2. Do Keyword Research.
3. Share Link Love (i.e. create great content).

Marty Note
Interesting to see how How Design explains SEO to graphic designers. I would take a slightly different tack. Let's reframe SEO in ways graphic designers can understand and adapt.

I create content daily and am learning SLOWLY how to make headlines sing and links flow in. As competition for links goes UP with the rising tide of content publishers are the right side of the bell curve where more than average links reside will learn a few tricks from graphic designers such as:

* ARRESTING Images.
* Demand hierarchy.
* Clear Calls To Action (CTAs).
* Headlines that GRAB and HOLD.

Content that doesn't get read doesn't help. The first rule of getting your content read is find an ARRESTING related image you won't get sued to use. Haiku Deck (http://www.haikudeck.com) is one of my favorite visual marketing tools. Need lawsuit free arresting images? Use Haiku Deck.

Demand Hierarchy is keeping demands on your visitors LOW. When I was a Director of Ecommerce we did extensive analysis of our 40+ homepage links and 5 mattered. Vicious 90%/10% rule in links. Key is to lower choice and eliminate the superfluous. 

CTAs don't have to be "buy now" anymore. We love asking a question with the link between the present page and the answer. Want To Be A Great Internet Marketer? Highlight and underline that sentence and it will get clicked because it is an IMPLIED CTA.

This doesn't mean we are above a good "Learn More", but too many "old style" CTAs can get boring and lose their punch.

Finally your HEADLINE or subheads matter. Headlines should set a hook. Subheads should organize the answer so readers can scan and skip sections. I try to live by the 7 word rule.

I read this rule about roadside billboards. Billboard creators limit their copy to 7 words because who can read more zipping buy at 60 mph. We all zip by at 100 mph on the web these days so short, punchy headlines that align with your arresting image and plant a hook work best.

We like KEYWORDS, Brands and questions in headlines too. Questions create curiosity. Keywords create scenttrail and brands create comfort and "like me" feelings of trust and security.


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Roundup of Top 10 Best Websites For Designers - How Magazine

Roundup of Top 10 Best Websites For Designers - How Magazine | Must Design | Scoop.it
Check out an all-star list of some of the best website designs for graphic and web designers. This list is curated by HOW magazine's art director.
Martin (Marty) Smith's insight:

Great list, as usual, from How (one of my favorite design resources). 

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10 Top Design Websites for Every Designer via @HOWbrand

10 Top Design Websites for Every Designer via @HOWbrand | Must Design | Scoop.it
HOW art director Adam Ladd shows us 10 more of the top design websites, many of which are sure to give you the graphic design inspiration you crave.
Martin (Marty) Smith's insight:

Great resources from one of my favorite web design teachers.

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10 Best Food Packaging Designs - A #StealThis

10 Best Food Packaging Designs - A #StealThis | Must Design | Scoop.it
Looking for inspiration for your food packaging design project? We've scouted 10 top food package designs to get your creativity going.
Martin (Marty) Smith's insight:

Food packaging is TOUGH. Little room and three dimensions means creating great food packaging is a bear. Here are 10 examples of great food packaging with #StealThis ideas for websiite design including:

* Present the essence of the brand (see the chocolate).
* Keep it simple.
* Pictures beat words (most of the time).

* Words can be pictures (some of the time).
* Find colors that look like what you are packaging (selling).

Great lessons for any designer. 

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Brainstorm Alone Here's How From How

Brainstorm Alone Here's How From How | Must Design | Scoop.it
Brainstorming alone can be a lonely and listless experience. But not to worry. Here are nine steps to keep solo brainstorming for your design projects fresh and productive—even if you're all alone.
Martin (Marty) Smith's insight:

Great post from the design magazine HOW on ways to do something that seems impossible - brainstorm alone. Much of what How describes in this excellent post is something I think of as "thought experiments", but keeping our minds flexible and open may be the most important "exercise" we do these days. 

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