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Made to Stick explains why some ideas become popular while others wither and die. What makes ideas ‘stick’ in the mind, and how to make them work for you.
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Scooped by Martin (Marty) Smith |
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Love how James builds on ideas from the Heath brothers (Made To Stick = one of my favorite books). Stories are how we transfer emotion AND facts. What is that old Indian saying:
"Tell me a fact, and I’ll learn. Tell me a truth, and I’ll believe, but tell me a story and it will live in my heart forever. "