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Stealing Ecommerce Tips from the Museum of Modern Art

Stealing Ecommerce Tips from the Museum of Modern Art | Must Design | Scoop.it

MoMA's Store Rocks
Wow, I don't usually think of museums as sources of ecommerce inspiration and learning, but the Museum of Modern Art (MoMA) has a special team you can learn a lot from. MoMA's team excels at ecommerce blocking and tackling such as:

  • Great email followups (abandon cart, push emails)
  • Great promotion schedule understands DEADLINES and web's constant NOW 
  • Easy to understand and use navigation
  • Great clean lines and images 
  • Tells great visual stories


Best ways to make money online is to excel at the basics. MoMA doesn't stop there they excel at advanced ecommerce ideas too such as:
  • Bundled and "this = that" merchandising
  • Developing exclusive products and bundles
  • Email marketing


MoMA's backend could be better. They take too long to ship, but once their products arrive they are packed carefully and with a sense of how special the order is / was. If you want to learn ecommerce you should follow and visit the Museum of Modern Art. 

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Who Did MoMA Hire To Create Their Web Store? Yugo Nakamura

Who Did MoMA Hire To Create Their Web Store? Yugo Nakamura | Must Design | Scoop.it

Japanese web designer Yugo Nakamura has created some cool sites. Great clean lines, white backgrounds, splashing of color, movement both real and implied reminds me of Haring, Warhol and de Kooning. #toogood #webdesgin

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Making Modern Art Mobile at MoMA

Making Modern Art Mobile at MoMA | Must Design | Scoop.it
The Museum of Modern Art goes mobile with MoMA Audio+, a new interactive platform to enhance visitors' museum experience.
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Cool thinking here by MoMA's design team as they redesigned an old museum tour audio model from stem to stern.

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MoMA Web & Graphic Design = Great Teachers

MoMA Web & Graphic Design = Great Teachers | Must Design | Scoop.it

Want To Learn Graphic Design?
Don't know about you but I learn best now by doing. I'm too old to sit in a classroom and listen. If I can't Tweet, G+ and Scoop I don't learn. I love the approach for how we train doctors for learning Internet marketing:

* Watch One.
* Do One.
* Teach One.

That last phase, teaching, is where whatever you are trying to do becomes solid and real. This is why social media, blogging and great tools like G+ are so valuable. We can share, teach, learn simultaneously.

When I created my first website in 1999 we couldn't afford to hire anyone. I learned photoshop and enough HTML to be dangerous and we set off on a journey.

Marshal McLuuhan was right. Today the medium is the message, so marketers need to speak graphics too or be too far behind (waiting on someone to create something). If you want to learn great graphic and web design FOLLOW, READ and LEARN FROM the Museum of Modern Art's design team.

Not a huge surprise MoMA would have a rockin design team, but more than brilliant designers these guys share and play well with others too and that was a tad unexpected. I would become a snotty jerk if my designers were good enough to work for MoMA.

Friends are laughing now. I know I will NEVER reach such graphic design heights, but that's okay because I know and can learn from great design when I see it (as can you). MoMA design rocks and they share so learn from these gifted artists / designers.


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Treat Design As Art? Maybe, but Conversations ROCK For Sure!

Treat Design As Art? Maybe, but Conversations ROCK For Sure! | Must Design | Scoop.it

Paola Antonelli, design curator at New York’s Museum of Modern Art, wants to spread her appreciation of design -- in all shapes and forms -- around the world.

Marty Note
I like SOME of this TED Talk, but LOVE The conversation below it. The next web, and btw MoMA is NOT on my "must steal from" website list, will be about promoting, curating and sharing conversations just like this one.

The real question is when the CONVERSATION is the website what exactly does that look like? How do we design an online "conversation". Digital "listening" is WORK and an evolving science.

SO, interesting talk from a MoMA curator made SPECIAL by the conversation :). M

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