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Jenny Odell is a gifted artist, web designer, writer. The icon page in the Red Bulletin with a tiny name was intriguing enough to prompt a Google search. The Red Bull Bulletin is one of my favorite publications.
The Bulletin is visually stunning but that's not all. The Odell page is a great example of the intelligent and very NOW sensibility Red Bull's Bulletin uses with such grace.
To intrigue, take advantage of how the world is not how it was and engage is so important in today's social / mobile / connected world. Red Bull's publication and core branding GETS IT.
The Jenny Odell page of tiny icons such as the Eiffel Tower, Spiral Jetty and squiggly lines requires WORK to see and decipher. Work to find out what the page is al about. Red Bull GETS that their customers are connected so they build in hooks to those capabilities.
Brilliant marketing I wrote about for Curatti in Red Bull's Branding Lessons: Why We Are All Media Companies Now:
http://curatti.com/red-bulls-branding-lesson-media-companies-now/
Jenny Odell's site
http://www.jennyodell.com/
