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Empathy & @DavidAmerland's Sunday Read: A Web & Life Design Lesson

Empathy & @DavidAmerland's Sunday Read: A Web & Life Design Lesson | Must Design | Scoop.it

Marty Note
@David Amerlandis one of the great THINKERS of our generation and he gives much of his work away (as we all do, but his thoughts are worth more than most). Every Sunday David Amerland on G+ shares a “Sunday Read”. Since my prism leans toward web marketing I see lessons in today’s Sunday Read for Internet marketers and web designers.

David is discussing "life design", but web designers would be well advised to watch the TED talks he references and build empathy into their lives and websites. David is a "must follow". Find his blog, twitter and GPlus links in the post and follow him if you want to learn how all of this stuff really works.

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Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions

Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions | Must Design | Scoop.it

What do we predict will be the web design trends in 2014? Here is an infographic with our predictions

Marty Note
Here are my thoughts on web design in 2014.

1. Code Free = Disagree, not in 2014, I have tried Webydo and it is as hard to master as code so why bother, until there is a tool that is EASIER than code we will continue to code.

2. More CMS based site - Agree and this is another way of saying more blogs acting like websites. Good idea to read my Websites vs. Blog post on Curatti.com earlier in the week to know how to keep the things that matter from a "website" as your blog fills both shoes: Websites vs. Blogs Which One Is Better and Why http://curatti.com/websites-vs-blogs/ .

3. Single Page Sites - Disagree - I GUESS you could have a robust enough social presence that a single page site would be fine, but you give up a lot and you are asking a single page to accomplish a lot. Google doesn't rank websites they rank web pages, so pagespread (# of pages in Google) can help build traffic via SEO (that is left of it anyway).

A single page website is only viable for strong mobile or social players and somewhere there has to be an engine generating NEW out into the world. If you use a single page, push NEW out and then wipe it clean that is simply CRAZY with the way traffic is parsed and how we gain authority today. Oprah could have a single page site, how an average website could achieve all that is needed with a single page is beyond me.

4. Interactive Infographics - Agree with this one. The Infographic has legs, or should say the idea of visualizing content has legs. The infographic is an expression of a larger movement - our desire to understand things FAST.

Other 2014 Web Design Trends I see include:

* Lean Design - This movement plays off of #4 and the strength of the marketing visualization movement. Creating more understanding faster is a trending trend.

* Social Net Tapestry - Website designs MUST be social and agnostic about social nets. Including Facebook, Twitter, GPlus, YouTube, Scoop.it, StumbleUpon and 10 more I can't think of right now in ways that make sharing easy, rewarding and not overwhelming is a trend no one has figured out all that well yet, but we will begin to see novel ideas that build on the social media  "widget" idea in 2014 (only much better let's hope).

* Content Curation - we must build websites in 2014 that are focused on KEY CONVERSATIONS and become agnostic about where those conversations happen. Own the conversation, own the traffic.


Curating content INTO a website (or blog) is an important trend no one has quite figured out yet either. Start with traditional ORM (Online Reputation Management) tools. Use ORM to crack some APIs so when something relevant happens to your company, brands or products out there in social media's north forty you

  1. Know about it.
  2. Filter it into your content by having ways (filters) to attach curated content into existing themes. 
  3. Gamify contributors so reward is generous, immediate and competitive.


* Appification of Everything - the Mobile Revolution is not about the phone. It is about redesigning our THINKING about how information creates interaction, engagement and conversion (so a small thing lol). Thinking of everything we do online as an app we will be improving is a very "Mobile First" way to think. Those who understand the "Appification" of everything will win BIG as the rest of the world catches up in 2014.

* Gamification - If your website design doesn't find ways to profile, reward and share (curate) content from contributors you will fall hopelessly behind in 2014. The social web is here, despite few understanding the breadth of that that means, and websites need to promote an ever increasing amount of User Generated Content (UGC). Best way to do that is by using game theory to create web design.

 

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Web & Product Design in Mondrian style [+ @Scenttrail's 1st Web Site circa 1999]

Web & Product Design in Mondrian style [+ @Scenttrail's 1st Web Site circa 1999] | Must Design | Scoop.it

Mondrian Grids
First website I created in 1999 used a Mondrian grid. FoundObjects.com had SO MUCH information we needed a grid. Since we sold artist inspired gifts and cool stuff such as Magnetic Poetry Kit I worked hard to write the HTML to create a Mondrian grid manually.

There are "new designer" mistakes such as too many fonts and over selling the click I wouldn't make today, but maybe it was worth figuring out how to write the html to do those lines (took weeks and was named in my divorce lol).

I'm not alone in love for Mondrian as this link shows.

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Pattern Tap Design Trend Confirms People NOT Things Sell

Pattern Tap Design Trend Confirms People NOT Things Sell | Must Design | Scoop.it

Great Pattern Tap newsletter this month confirms a post I wrote over a year ago:

Startups - People Not Things Sell
http://scenttrail.blogspot.com/2012/06/startup-websites-people-not-things-sell.html

Pattern Tap (a great design tool btw) notes how much PEOPLE are dominating our new visual marketing. Love it when a year old post gets such strong support from a truste source.

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