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Here’s a fun fact: Over the last 10 years, our attention spans have decreased from 12 minutes to 5 minutes. Our ability (and our desire) to read lots of c
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Scooped by Martin (Marty) Smith |
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My favorite is the NYT's Home and Garden in depth look at 4 square blocks in Philly. Great content daisy chained well so it never overwhelms and keeps readers moving. Great use of anchor links (from the sidebar) makes the piece feel more interactive than it really is.
Long form content has many #newseo benefits. The more engagement your content creates the greater chances for conversion. Web heuristic measures such as time on site, pages viewed and returning visitors help with the "new seo" too.
Steal some of these easy tricks from NYT and make your content feel more interactive than it is and read faster and more fun so your metrics go up and readers love you enough to become buyers or subscribers.