'awesome' in Must Design

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From www.youtube.com - July 18, 2014 9:38 PM

Greatest Film Never Made
"What is he purpose of life," the director Jodorowsky asks in this must view documentary film for any creative, "to create a soul". The amazing creativity and vision of El Topo's director is shared in a series of linked stories.

Much like any creative's mind, this film flies between the surreal, heroic, mystical and crazy. Stories about Orson Wells and Pink Floyd are rich in "sounds true" detail, but pales in comparison to the "I can't type that fast" advice shared.

Advice such as:

* Be all in.
* Be a prophet.

* When it comes to missions THINK BIG (something important for humanity).
* Start with clear ideas, but find and respect "light of genius".
* Challenge people to find their best.
* Give Morning Motivation speeches.
* Your VISION should become OUR IDEA.
* OUR Ideas become art.
* When you think you are looking at a rock its an object & vice versa.
* Lucky enough to meet a prophet FOLLOW HIM.
* Be supportive of others.

* Transport people. MOVE THEM.
* Look for and work with WARRIORS (life is too short for anything else).
* Imagine and then imagine again.
* No such thing as "too far".
* Let the work rule.
* One man's obsession is another man's art.
* MOTIVATE others.

* If you can Seduce Salvador Dali DO SO.
* Create enigmas.
* If chance puts Dali at your hotel, send him a strange note.
* When you find a clock in the sand discover who lost it.
* Create MOVEMENTS and ART with your life.
* If Dali asks you for a helicopter, GIVE IT TO HIM.
* Dali gets you Giger, Giger gets you Magma (and so on).
* If you can get a meeting with Mich Jagger, TAKE IT.
* If Andy Warhol invites to the FACTORY, go there.
* Plan everything, Plan Nothing (chance).
* When you see Orson Wells in a Paris restaurant, send wine.
* Live a EULOGY Life not a Resume Life.

That last bullet picks up on a great David Brooks TED Talk I wrote about on LinkedIn yesterday: http://www.linkedin.com/today/post/article/20140717125545-13925622-are-you-living-a-resume-or-a-eulogy-life

Hope you are living a Eulogy Life. Jodorowsky sure did. I had to be shoved kicking and screaming on the Eulogy train by the Big C. Glad I got on this train even if it turns out to be the last train from Clarksville :). M

Are you a "plural being"?

How Beyonce Changed Product Design, Marketing & The World | Must Design | Scoop.it

February 3, 2014 8:31 PM

Here is how Beyonce Explained her SURPRISE album:

Beyonce called the project a "visual album" and said "I see music."

"It's more than just what I hear," she said. "When I'm connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies. And they're all connected to the music."

Internet marketers and web designers should read Beyoncé’s note slowly since the visual marketing tsunami is impacting everything now as Beyonce proved.

How VISUAL is your content? How AWESOME? Up to Beyonce levels? When Beyonce introduced the album on Instragram with a single word image social media all but melted down. Here are stats from Jeff Bullas blog:

The tipping point?

With the evolution of the web there are some events that are small but significant. One of those happened on December 13, 2013. It was when Beyonce launched her latest album with an update on Instagram just captioned as “Surprise”

This broke convention.

Normally millions are spent on traditional media. Lady Gaga hyped her latest album by spending millions on bus advertising, billboards, 2 pop up stores and performed countless interviews. The result. She sold 305,000 copies in 2 weeks.

Beyonce, who has 8 million Instagram followers and over 53 million fans on Facebook decided to go straight to her fans. She decided to give the bus a miss. It was launched directly to iTunes and social media. She invoked the power of ”World of Mouth”

The results:

* It sold 828,773 copies in 3 days

* Twitter reported 1.2 million Tweets in 12 hours

* It was the largest single week ever in the Apple iTunes store

* It was iTunes fastest selling album worldwide

Product developers, Internet, content and social media marketers need to understand the core TIPPING POINTS in the middle of Beyoncé’s results:

* Marketing is about the SOCIAL/VISUAL now.
* Rework creative if necessary to be more SOCIAL and VISUAL.

* Helps if you look like Beyonce.

* If YOU don't look like Beyonce, FIND SOMETHING that does!
* Weave SOCIAL and VISUAL into product development.

* Think about VISUALS as you go.
* Find visuals that work & double down.

* As for HELP as User Generated Content is GREAT if you don't look like Beyonce (They Might & Even If They Don't They Will Support).

Leon Murray's curator insight, December 11, 2016 9:21 PM

Beyonce was one of the 1st to release what some call a "surprise album" She broke the internet back in 2013 when she sold 828,773 copies in 3 days. Her album had the largest single week ever in the Apple iTunes store and It was iTunes fastest selling album worldwide.

Thomas Gaines's curator insight, December 15, 2016 9:53 AM

See it! Believe it! Achieve it!

"Had Script, Needed WARRIORS" - 30 Lessons In Creativity via Jodorowsky's Dune

How Beyonce Changed Product Design, Marketing & The World