Must Design

My favorite is Petersham Nuseries @PetershamN. Peter Sham may be the best content / commerce site I've encountered. Social is a tad hard to find, but the smooth synergy between storytelling content and commercial selling is elegant, well architected and seamless.

Love this (great, intimate content):

"The teahouse has evolved to now offer a seasonally inspired, Italianate lunch menu, as well as daily homemade cakes, loose whole leaf teas and filter coffee. Horticulturally, the nurseries expanded with the reopening of the Greenhouse III to extend the onsite propagation alongside the expansion of the cutting and kitchen gardens directed by Lucy Boyd, whilst the development of the community and education based Petersham Platform sees the Nurseries' fundamental ethos central to the growth within our walls opened up to those outside it.
 

The success and ripening can be attributed to the ideas and determination of eldest daughter Lara Boglione. Since 2011 Lara has been the driving force behind the development of the Nurseries. Her passion lies in sustainability, gastronomy, agriculture and education, an ethos that is spread across all business functions. Lara explains: “We hope to have created a place of calm, away from the bustle of London, somewhere that respects and is in tune with nature and positive living."

Peter Sham is more than just an amazing responsive site. The site is a great example of how content and commerce can live in harmony.