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Why Email Marketing Key to Web 3.0 Website Design

Why Email Marketing Key to Web 3.0 Website Design | Must Design | Scoop.it
From www.haikudeck.com - July 12, 2013 8:25 PM

Website design is about to change about as much as something can change and email marketing is already half way there. Email marketers such as @Bronto move massive amounts of information in real time.

Welcome to the future.

The future of web design will happen in real time, be logic based and require a mountain of creative controlled by predictive analytics in real time. If that sounds like email marketers are sitting pretty you win a cookie.

Bronto became Cure Cancer Starter's (http://www.curecancerstarter.org) email marketing and marketing automation partner today (http://sco.lt/55jx1F ).  Bronto joins Atlantic BT and the Story of Cancer Foundation (501c3) in the Tech Cures Cancer Movement. 

This deck is about where web design is headed (at light speed) and why thinking like an email-marketer is a good idea. 


Folllowedbthisvdeck up with Future of web Design 2: http://sco.lt/61eqNF 

#TechCuresCancer @CureCancerStart



 

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Dolly Bhasin 's curator insight, July 13, 2013 11:53 PM

works well with customer facing sites, not B2B.
Martin (Marty) Smith's comment, July 15, 2013 12:23 PM
Dolly, disagree. The biggest myth is the significant difference between B2B and B2C marketing online, a myth you may believe. I've been an Ecom Director and now run marketing for an agency. The process of read the cookie, fire the creative is going to be very important for B2B websites for much the same reason as the tactic will be critical for B2C. MAD or Mutually Assured Destruction says if a competitor is firing more relevant information faster than your website they win. The logic discussed here applies equally well to B2B or B2C websites. The main difference is the conversion funnel. B2B conversion funnels are LONGER in time, but the advantage of wrapping a website around a visitor and then following with persona based email marketing is the key to web 3.0 no matter what side of the Rubicon your website resides upon (B2B or B2C). Feel free to support your statement with links or further posts, but your assertion hasn't been true to my B2C and now B2B experience. I still see read the cookie or behavior and fire the creative / content as one of the most valuable HTML5 and CSS3 advances. The fact few B2B relationship based sellers are there yet doesn't mean the tactic isn't beyond valuable.
Robin Martin's comment, July 15, 2013 3:28 PM
Thanks for sharing Marty!
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Pledge Allegiance To The Red, Black and White Website Designs For Inspiration

Pledge Allegiance To The Red, Black and White Website Designs For Inspiration | Must Design | Scoop.it
From templates.entheosweb.com - December 27, 2012 6:14 AM
Red & Black Website Templates
Martin (Marty) Smith's insight:

One of the first books I read about website design, this would have been in 1998 or so, said use red, black and white because nothing looks better. These templates demonstrate how powerful these three colors can be all by themselves.

They also demonstrate the power of Occam's razor. Remove things down to a simple core and your website becomes more powerful due to one of those web design anomalies - less is more.

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