The first major struggle for business owners who want to use a blog for content marketing is creating content. With the dearth of content being created daily, it's certainly a challenge to come up with anything helpful and interesting to say. The second major struggle for business owners is getting people to actually visit their site and read their blog posts. The most brilliant writing in the world won't do you much good if no one reads it.
Great post by my friend Mike Allton on a tool I'm convinced is a secret web in the right designer's hands - List.ly. I'm working on embedded a Top 10 Summer Website Designs list now in Curagami (http://www.Curagami.com) so stay tuned.