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Emotional Branding Guide 
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![The Role of Color in Marketing [INFOGRAPHIC] | Social Media Today | Must Design | Scoop.it](https://img.scoop.it/5ZsauP9vA_nIpv1lGd_Vszl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.
Martin (Marty) Smith's insight:
Love this graphic, part of a solid Social Media Today article about how color converts.
Drora Arussy's curator insight,
June 16, 2013 9:46 AM
Color speaks to us - from what the teacher wears in a frontal classroom to what the background color is in a virtual assessment. We want our students to connect and "buy into" what we are teaching, branding is so important. As a side note, note that blue (of blue and white fame) signifies dependability and strength, isn't that what we want our students to see when they think of Hebrew and Israel? Of course, we would love to have all the colors blended in at certain points, be aware of the colors you use across the board - literal and virtual. |
Great primer on how to build emotions into your product, web, and services designs.