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Emotional Branding Guide 
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Scoop.it!
To get an audience to commit to a relationship, you must show value, trust and possibly most importantly, create an emotional connection with them. Via massimo facchinetti, Jose Cabanas
Martin (Marty) Smith's insight:
Now that our marketing must win hearts and minds finding ways to cut through clutter and engage emotions is critical.
Mike Donahue's curator insight,
March 5, 2014 8:51 AM
Good article with some very compelling insights into the important role emotions play in creating experiences that build brand loyalty. |
Scoop.it!
Putting emotion into web design may seem a strange concept, but many sites have been doing it for years, and we are only now beginning to recognize it and talk about it. Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
People buy with emotion and justify with logic, so finding ways to incorporate emotion into web design is a CSF (Critical Success Factor).
Mike Donahue's curator insight,
March 25, 2014 8:36 AM
Seems designing for emotions is beginning to get its day in the sun. Nice article with several clear examples. |
Great primer on how to build emotions into your product, web, and services designs.