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Are you applying the principles of conversion-centered design to your landing pages? Well, you should be ...
Via Gregg Breward
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Rescooped by Martin (Marty) Smith from Business and Marketing |
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Via Gregg Breward
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Landing Page Design Is A CSF
Landing Page Design is a Critical Success Factor. I saw an amazing statistic somewhere not long ago. The stat said those with more landing pages did much better than those with fewer. If we Freakonmics this stat we see there could be many reasons.
Those with more landing pages may be better at email marketing, video marketing and design for conversion. The fact they have more landing pages is an indication that they understanding Internet marketing as a whole better than their cousins or other siblings.
There is both ART and SCIENCE to creating landing pages that convert (like all things web design). This post is an excellent summary of how to build a landing page that does what you want it to - convert visitors into customers.