Must Design

Google Features Work of Artist Agnes Martin
When I lived in Chicago the Milwaukee Art Museum was having an Agnes Martin exhibit. One Saturday I decided to drive the hour and a half to see the exhibition since I love the Milwaukee Art Museum (and this was before they got their amazing "cap")..

On the outside looking in you might think painting lines over and over again for most of your life would be boring to do and even more boring to view. You would be wrong on both sides of the equation.

Agnes Martin's work is a study in quiet power. Google's use of an Agnes Martin image today celebrating a great but hardly well known American artist teaches valuable design lessons including:

* Embrace the seemingly disparate.
* In a noisy world QUIET Design works.
* Simple and clean is the hardest design to do.
* Quiet repetition works too.
* Brand the unknown but beautiful.
* Share your brand authority with high quality but unknown memes.

If your designs can do any two of these six ideas you would be a hero and your company will WIN. Today Google did all six, but then they are GOOGLE :).