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Mobile Marketing Tips
This is a MUST READ post if you're a marketer trying to understand how mobile is changing...well everything. Shorter, sharper, and seamless is our quick summary. Shorter and more VIDEO-centric because who reads anymore.
Sharper because the phone is flatter, less able to share nuance and variations. Simplify, simplify and simplify some more is a good way to think about "mobile first" re-design.
Finally, the opening point about how mobile and LIFE merge for millennials is worth reading several times. A life that isn't on a millennials smartphone has no validation. It simply doesn't exist.
The key to reaching millennials and everyone else these days is that smooth, beautiful device in your hand. Smartphones rule and here are a few mobile trends you need to know.