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To get an audience to commit to a relationship, you must show value, trust and possibly most importantly, create an emotional connection with them.
Via massimo facchinetti, Jose Cabanas
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Rescooped by Martin (Marty) Smith from Educomunicación |
Scoop.it!
Via massimo facchinetti, Jose Cabanas
Martin (Marty) Smith's insight:
Now that our marketing must win hearts and minds finding ways to cut through clutter and engage emotions is critical.
Emotion equates Experience!
Good article with some very compelling insights into the important role emotions play in creating experiences that build brand loyalty.