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Good, Bad & Ugly of 2014 Web Design Trends: Large Hero, Responsive Design, Animated Storytelling - Intercore | Must Design | Scoop.it

From icorinc.com - March 5, 2014 11:49 AM

Web Design Example Intercore
There are a lot of things I like about this website design for the private equity firm Intercore such as:

The Good
* Responsive Design.
* Animated Storytelling (love the factoids fading in and out).
* Large Hero.
* Flat color palette (monochrome color schemes).
* Location of social media in CONTACT area.

The Bad
The biggest nit I have is the lack of social media, but that brings up an interesting choice too. I'm betting a private equity firm isn't dependent on the web either for customers or SEO so Intercore's decision to only have Facebook and to put that link low down on the contact page reflects their business model better than it would most (who need customers from the web and care about SEO).

I Liked the company and there is confusing information on their abaout page. Don't feel compelled to play shuffle the deck in social media. If I was going to explain their corporate umbrella the Facebook About age is not where I would do it (lol).

Interesting and good ideas well executed to steal here. Whoever created this site knew what they were doing from a design and content architecture perspective.

The Ugly
By zooming out on my laptop I found their Twitter link. This is one of the perils of responsive design. The link is also broken directing into the home page so will share the fact their Twitter is broken on their Facebook page.

18 Pivotal 2014 Web Design Trends [+ Scenttrail take] | Must Design | Scoop.it

From econsultancy.com - February 27, 2014 1:14 AM

What web design trends do you think we'll see in 2014? I'm betting on more simplicity, more cleanliness, and more focus on smaller screen sizes, among other things.

Marty Note

1. Flat UI - AGREE and general agreement.2. 'Mobile first' - AGREE! & trying to wrestle that pig to ground now with CrowdFunde.3. Yet more scrolling - Agree and coming from mobile too.

4. More HTML5 goodness - Agree.

5. More HTML5 badness - Yes goes hand-in-hand with #4

6. Micro UX - New to me, can't judge yet.

7. Less text - Agree we are moving to the visual web and lean content (more infographics, arresting images and graphics less text)

.8. Minimalist navigation - Agree and this is coming from MOBILE (working CrowdFunde's "mobile first" design right now and navigation is expensive in mobile.

9. CSS replaces images - Agree CSS Canvas is going to make many images needless weight on the page.

10. Video / moving backgrounds - AGREE!

11. Richer content experiences - Agree especially video.

12. Making the most of one page - Agree, but don't agree with single page sites (we aren't there yet).

13. Varied typography - Agree there is a lot happening on the server side with type.

14. Monochromatic design - New to me, but more likely than

15. Hypercolour - Not Sure color is easy to do BAD online and more color can make a mess.

16. Cards / tiles - Fascinating and new to me, read why cards are future of the web

http://insideintercom.io/why-cards-are-the-future-of-the-web/

17. Bigger, better imagery (Agree, cloud caching and CDNs making this possible).

18. Fixed position content / navigation - Agree as social widgets already doing this

Good, Bad & Ugly of 2014 Web Design Trends: Large Hero, Responsive Design, Animated Storytelling - Intercore

18 Pivotal 2014 Web Design Trends [+ Scenttrail take]